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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending December 25, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (4) Harry Potter and the Deathly Hallows, Part II 348,941 +72% 2,323,156 $5,230,626 $47,280,523 7
2 (1) Rise of the Planet of the Apes 348,383 -52% 1,077,016 $8,270,605 $25,087,455 2
3 new Dolphin Tale 335,960   335,960 $7,794,281 $7,794,281 1
4 (3) The Hangover Part II 308,254 +14% 1,245,936 $5,363,628 $25,346,152 3
5 new Straw Dogs 246,073   246,073 $4,919,003 $4,919,003 1
6 (11) The Lion King 226,288 +182% 2,291,629 $4,620,806 $67,034,933 878
7 (2) Kung Fu Panda 2 206,468 -51% 628,274 $5,159,645 $15,169,093 2
8 (13) Cars 2 205,003 +165% 1,442,189 $3,864,303 $34,945,181 8
9 (6) The Help 178,797 +28% 703,390 $4,997,386 $19,680,732 3
10 new Warrior 169,516   169,516 $3,085,183 $3,085,183 1
11 new Colombiana 168,190   168,190 $3,452,932 $3,452,932 1
12 (5) Cowboys and Aliens 157,861 -13% 808,064 $3,935,472 $18,098,262 3
13 (8) Pirates of the Caribbean: On Stranger Tides 140,100 +49% 1,960,950 $2,590,446 $51,156,379 10
14 (7) Star Wars: The Complete Saga (Episodes I-VI) 134,726 +36% 1,086,125 $12,163,074 $88,616,124 13
15 (12) Captain America: The First Avenger 122,688 +57% 1,356,106 $4,125,986 $39,243,761 9
16 (10) The Smurfs 119,059 +48% 555,894 $2,739,540 $12,570,201 4
17 new Midnight in Paris 106,183   106,183 $2,122,593 $2,122,593 1
18 (14) Harry Potter and the Deathly Hallows, Part I 98,820 +29% 2,809,654 $987,213 $56,459,393 37
19 (18) Thor 90,934 +80% 1,093,002 $2,223,337 $27,413,005 15
20 (-) Green Lantern 90,829 +991% 931,877 $1,361,532 $20,804,965 11

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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