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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending July 15, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new American Reunion 170,038   170,038 $3,599,704 $3,599,704 1
2 (1) Sherlock Holmes: A Game of Shadows 52,491 -39% 1,024,335 $926,986 $24,036,649 5
3 (2) Wrath of the Titans 49,889 -42% 385,743 $1,138,470 $9,092,144 3
4 (6) Batman Begins 48,818 +55% 743,504 $487,203 $8,222,075 352
5 (5) The Dark Knight 48,478 +47% 1,998,614 $605,973 $26,579,098 188
6 (3) 21 Jump Street 40,809 -44% 305,984 $811,285 $6,250,268 3
7 (4) Mirror Mirror 20,609 -43% 170,787 $514,391 $3,793,642 3
8 (9) Act of Valor 19,860 -22% 545,638 $495,121 $12,235,087 6
9 (19) Rio 17,803 +59% 1,362,470 $270,427 $28,580,911 50
10 (10) Safe House 16,239 -25% 436,333 $382,095 $9,866,786 6
11 (23) Ice Age: Dawn of the Dinosaurs 15,337 +71% 608,306 $433,436 $13,764,942 142
12 (11) John Carter 15,320 -22% 474,315 $327,244 $10,638,683 6
13 (13) Sherlock Holmes 14,878 -8% 1,243,622 $218,711 $25,348,070 120
14 (8) Project X 14,606 -48% 175,817 $332,146 $3,900,238 4
15 (7) Journey 2 Mysterious Island 13,263 -56% 257,740 $372,955 $7,325,300 6
- (-) Alien Anthology 12,162 -24% 357,417 $420,938 $19,191,838 90
16 (18) Clash of the Titans 12,107 +5% 874,356 $168,404 $19,324,323 103
17 (-) Blade 2 11,801   11,801 $163,557 $163,557 515
18 (-) Harry Potter and the Deathly Hallows, Part II 10,984 +289% 2,689,303 $291,967 $54,113,024 36
19 (12) The Artist 10,338 -42% 72,518 $206,353 $1,502,741 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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