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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending October 28, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Secret of the Wings 241,564   241,564 $6,879,743 $6,879,743 1
2 new Abraham Lincoln Vampire Hunter 179,917   179,917 $3,596,538 $3,596,538 1
3 new Magic Mike 175,472   175,472 $4,083,236 $4,083,236 1
4 (1) Madagascar 3: Europes's Most Wanted 115,975 -77% 615,327 $2,051,596 $10,515,612 2
5 (2) Prometheus 66,140 -59% 800,551 $1,631,018 $16,427,762 3
6 (4) The Avengers 58,579 -38% 3,963,620 $1,432,263 $87,164,535 5
7 (5) Cinderella 52,299 -40% 924,074 $1,054,863 $21,601,068 369
8 (3) Avatar 34,761 -67% 6,429,390 $1,041,441 $142,191,808 132
9 new Tyler Perry's Madeas Witness Protection 30,799   30,799 $620,608 $620,608 1
10 new Star Wars: The Clone Wars - Complete Season Four 20,122   20,122 $795,233 $795,233 1
11 new Seeking a Friend for the End of the World 17,465   17,465 $358,558 $358,558 1
12 (6) Moonrise Kingdom 16,547 -69% 70,327 $392,498 $1,490,690 2
13 (7) ET: The Extra-Terrestrial 14,808 -51% 206,839 $290,975 $3,962,273 1,253
14 (10) Dark Shadows 13,938 -34% 281,218 $335,215 $6,687,405 4
15 (-) I, Robot 11,764   11,764 $123,406 $123,406 411
16 (-) The Nightmare Before Christmas 11,668 +122% 227,553 $268,820 $6,552,209 778
17 (-) Blade Runner 11,643 +288% 211,696 $286,660 $5,177,509 814
18 (12) Rock of Ages 10,991 -41% 128,846 $264,337 $3,035,225 3
19 (13) Snow White and the Huntsman 10,484 -33% 718,381 $209,153 $15,585,867 7
- (-) Mad Men: Season Five 9,905 -52% 30,378 $318,848 $977,888 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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