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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending November 4, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Campaign 96,244   96,244 $2,158,753 $2,158,753 1
2 (4) Madagascar 3: Europes's Most Wanted 74,964 -35% 690,291 $1,332,118 $11,847,730 3
3 (1) Secret of the Wings 71,740 -70% 313,304 $2,061,098 $8,940,841 2
- (-) Firefly - The Complete Series 60,401 +26,276% 274,874 $1,717,160 $9,223,268 465
4 (2) Abraham Lincoln Vampire Hunter 53,002 -71% 232,919 $1,058,441 $4,654,979 2
5 (5) Prometheus 43,252 -35% 843,804 $1,080,436 $17,508,198 4
6 (6) The Avengers 42,559 -27% 4,006,179 $1,053,763 $88,218,298 6
7 (7) Cinderella 42,001 -20% 966,075 $1,048,342 $22,649,410 370
8 (3) Magic Mike 36,688 -79% 212,160 $915,004 $4,998,240 2
9 (14) Dark Shadows 32,425 +133% 313,642 $530,142 $7,217,547 5
- (-) Serenity 21,714 +7,519% 305,022 $227,783 $3,199,666 359
10 (18) Rock of Ages 19,749 +80% 148,595 $322,901 $3,358,126 4
11 (8) Avatar 15,284 -56% 6,444,674 $457,895 $142,649,703 133
- (-) Planet Earth - The Complete BBC Series 13,324 +2,102% 603,120 $366,268 $19,262,980 289
12 (-) Rosemary's Baby 12,252   12,252 $320,876 $320,876 741
13 (19) Snow White and the Huntsman 12,242 +17% 730,623 $244,845 $15,830,712 8
14 (13) ET: The Extra-Terrestrial 11,395 -23% 218,234 $200,557 $4,162,830 1,254
15 (16) The Nightmare Before Christmas 11,309 -3% 238,862 $259,647 $6,811,856 779
16 (-) Indiana Jones - The Complete Adventures Collection 10,134 +53% 169,665 $511,589 $10,815,141 212
17 (21) The Hunger Games 10,019 +16% 2,364,286 $189,960 $48,041,714 12

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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