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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending May 2, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) Avatar 1,770,775 -55% 5,727,350 $33,036,818 $96,223,321 2
2 new It’s Complicated 711,320   711,320 $12,085,327 $12,085,327 1
3 (4) Alvin and the Chipmunks: The Squeakquel 114,569 -36% 3,516,374 $1,852,936 $59,340,891 5
4 (2) Crazy Heart 102,174 -73% 474,883 $1,838,110 $8,968,033 2
5 (5) The Blind Side 100,757 -23% 4,258,974 $1,589,945 $69,197,222 6
6 new The Imaginarium of Doctor Parnassus 96,861   96,861 $1,742,529 $1,742,529 1
7 (6) Sherlock Holmes 88,362 -28% 1,948,301 $1,469,460 $33,069,824 5
8 (3) The Lovely Bones 67,112 -65% 261,380 $1,140,233 $4,844,924 2
9 (9) The Princess and the Frog 56,488 +8% 3,707,305 $790,267 $58,170,967 7
10 (7) The Twilight Saga: New Moon 55,071 -32% 6,503,560 $963,192 $147,190,866 7
11 new The Descent: Part 2 45,686   45,686 $981,792 $981,792 1
12 (10) Alice in Wonderland 36,124 -18% 730,326 $649,871 $13,181,025 631
13 (16) Iron Man 25,473 -8% 9,169,744 $336,707 $163,446,919 83
14 (8) The Young Victoria 23,551 -61% 84,087 $423,682 $1,512,725 2
15 (17) 2012 21,426 -23% 2,601,687 $406,880 $44,741,015 9
16 (13) Glee, Volume One: Road to Sectionals 21,249 -35% 755,418 $473,428 $19,198,578 18
17 (24) Old Dogs 20,541 -6% 1,154,297 $441,426 $20,352,798 8
18 (25) The Hangover 20,187 -6% 8,814,184 $433,403 $160,132,215 20
19 (29) Boondock Saints II: All Saints Day 19,833 -2% 984,645 $413,518 $17,675,776 8
20 (20) Ninja Assassin 19,479 -17% 599,907 $315,560 $11,484,001 7
21 (22) Brothers 19,301 -14% 418,294 $377,528 $7,200,039 6
22 (14) The Hurt Locker 18,673 -37% 1,574,198 $335,927 $28,432,260 16
23 (12) Crazy on the Outside 18,416 -46% 128,012 $276,056 $1,918,900 3
24 (-) Up 18,062 -9% 10,347,815 $292,155 $174,463,383 25
25 (21) The Men Who Stare at Goats 15,747 -31% 369,608 $240,614 $6,459,894 6
26 (28) Fantastic Mr. Fox 15,629 -23% 320,398 $265,537 $5,698,418 6
27 (30) Ponyo 14,902 -25% 614,306 $208,479 $10,629,797 9
28 (-) The Dark Knight 14,299 -15% 15,343,025 $155,916 $245,354,639 73
29 (-) The Adventures of Milo and Otis 11,713 -7% 328,558 $90,190 $2,266,479 557
30 (-) Mad Men: Season Three 11,587 -35% 239,247 $208,450 $5,912,933 6

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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