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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending May 30, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Dear John 525,699   525,699 $9,036,766 $9,036,766 1
2 new True Blood: The Complete Second Season 480,331   480,331 $17,978,789 $17,978,789 1
3 (2) Avatar 175,794 -44% 7,194,494 $3,254,000 $123,578,337 6
4 (1) Valentine's Day 148,510 -70% 646,540 $2,523,185 $10,984,715 2
5 new The Road 115,286   115,286 $2,295,344 $2,295,344 1
6 (9) It’s Complicated 79,591 -10% 1,369,427 $1,295,741 $23,304,484 5
7 (3) Invictus 77,698 -67% 313,217 $1,553,183 $5,787,815 2
8 (10) Tooth Fairy 71,285 -17% 758,941 $1,424,987 $13,275,441 4
9 (12) Iron Man 70,378 -9% 9,494,027 $850,011 $167,475,103 87
10 (4) Legion 61,927 -57% 606,501 $1,184,664 $11,218,711 3
11 (6) Edge of Darkness 59,036 -52% 484,092 $1,083,311 $8,358,229 3
12 (8) Daybreakers 55,146 -40% 413,272 $1,102,369 $7,681,143 3
13 (14) Toy Story 52,885 -23% 373,466 $1,149,540 $7,948,771 709
14 (11) The Blind Side 52,465 -32% 4,816,987 $1,048,775 $76,902,362 10
15 (5) The Spy Next Door 51,466 -64% 194,451 $1,028,805 $3,802,714 2
16 (19) Alvin and the Chipmunks: The Squeakquel 47,681 -13% 3,791,079 $774,297 $62,613,289 9
17 (-) Shrek the Third 46,156 +9,720% 11,774,346 $480,124 $175,725,957 133
18 (16) Toy Story 2 45,999 -23% 1,269,455 $1,028,340 $24,462,538 480
19 (18) Interview with the Vampire 45,105 -22% 1,500,616 $382,941 $15,729,920 688
20 (21) Sherlock Holmes 44,790 -13% 2,222,968 $895,352 $37,033,041 9
21 (-) Shrek 44,737 +2,349% 862,553 $440,659 $13,850,505 448
22 (-) Wedding Crashers 43,178 +159,819% 9,061,019 $280,225 $143,829,093 230
23 (13) The Princess and the Frog 40,847 -41% 3,926,158 $816,532 $61,655,585 11
24 (20) The Twilight Saga: New Moon 40,531 -23% 6,718,248 $821,969 $151,130,095 11
25 (-) SpongeBob Squarepants: SpongeBob Goes Prehistoric 38,429   38,429 $307,048 $307,048 325
26 (-) Up in the Air 38,323 +398% 964,896 $443,014 $16,020,030 12
27 (7) Extraordinary Measures 37,850 -68% 156,630 $756,622 $3,058,578 2
28 (-) Mr. Magorium's Wonder Emporium 36,168 +47,489% 1,272,374 $443,988 $22,147,485 117
29 (-) Go, Diego, Go! - The Great Jaguar Rescue 36,063 +22,439% 251,017 $344,762 $2,660,797 176
30 (-) The Ugly Truth 34,801 +2,812% 1,827,703 $593,705 $28,663,863 29

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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