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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending January 2, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Resident Evil: Afterlife 475,809   475,809 $8,150,608 $8,150,608 1
2 (1) Despicable Me 467,150 -67% 5,634,216 $8,248,795 $95,085,941 3
3 (3) Inception 428,419 -39% 3,384,274 $5,739,401 $59,307,151 4
4 (5) Salt 344,058 -46% 986,981 $5,501,487 $15,781,826 2
5 (6) The Town 309,895 -42% 1,185,950 $4,025,536 $18,942,456 3
6 (28) Glee: The Complete First Season 307,468 +211% 1,195,858 $4,608,945 $33,582,202 16
7 (12) The A-Team 267,072 -11% 1,207,005 $3,202,193 $19,171,655 12
8 (4) Toy Story 3 258,602 -60% 9,293,970 $2,809,375 $164,868,378 9
9 (2) The Twilight Saga: Eclipse 228,341 -70% 7,362,219 $4,269,977 $132,608,442 5
10 (-) The Blind Side 214,447 +315% 7,481,173 $1,284,538 $101,373,543 41
11 (8) The Other Guys 213,686 -46% 1,248,210 $4,057,897 $23,703,508 3
12 (11) Easy A 208,119 -35% 528,730 $3,535,942 $8,983,123 2
13 (7) Family Guy: It's a Trap! 187,992 -53% 586,026 $2,442,016 $7,612,478 2
14 (-) The Office: Season Six 179,142 +370% 799,075 $2,685,339 $22,478,163 17
15 new The American 172,528   172,528 $2,586,195 $2,586,195 1
16 (9) Wall Street: Money Never Sleeps 147,501 -61% 529,369 $2,358,541 $8,464,610 2
17 (-) Dexter: Season Four 140,792 +398% 1,023,529 $2,110,472 $27,629,210 20
18 (21) The Expendables 138,508 -17% 2,279,637 $1,762,459 $38,059,097 6
19 (10) Shrek Forever After 134,797 -62% 2,720,932 $2,215,807 $48,226,443 4
20 (19) Knight and Day 130,610 -28% 1,209,295 $1,304,794 $16,540,619 5
21 (-) Dear John 119,761 +1,076% 1,616,906 $2,059,889 $25,959,663 32
22 (20) Legend of the Guardians: The Owls of Ga'hoole 108,151 -41% 426,922 $1,621,183 $6,080,790 3
23 (14) Beauty and the Beast 99,492 -56% 1,226,218 $1,467,378 $20,649,019 430
24 (-) House: The Complete Sixth Season 87,359 +111% 487,521 $1,359,306 $16,091,391 18
25 (18) Step Up 3 86,023 -56% 279,439 $1,842,845 $5,954,328 2
26 (-) Zombieland 80,459 +635% 1,935,598 $597,006 $30,928,511 48
27 (-) True Blood: The Complete Second Season 80,173 +115% 1,239,682 $1,201,793 $42,494,039 32
28 (-) It’s Complicated 79,555 +359% 2,329,053 $976,935 $34,913,507 36
29 (30) The Dark Knight 76,391 -9% 16,360,035 $857,604 $254,345,171 108
30 (25) The Sorcerer's Apprentice 75,108 -43% 1,187,212 $1,077,800 $20,103,130 5

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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