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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending January 9, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Machete 440,750   440,750 $7,047,592 $7,047,592 1
2 new Dinner for Schmucks 371,861   371,861 $6,317,918 $6,317,918 1
3 (2) Despicable Me 308,745 -34% 5,942,961 $6,149,367 $101,235,307 4
4 (1) Resident Evil: Afterlife 196,530 -59% 672,339 $3,339,045 $11,489,653 2
5 (4) Salt 179,209 -48% 1,166,190 $2,985,927 $18,767,753 3
6 (3) Inception 161,094 -62% 3,545,368 $2,503,240 $61,810,391 5
7 new The Last Exorcism 150,516   150,516 $2,536,195 $2,536,195 1
8 (5) The Town 138,307 -55% 1,324,257 $1,796,608 $20,739,064 4
9 (8) Toy Story 3 132,137 -49% 9,426,107 $1,963,635 $166,832,013 10
10 (9) The Twilight Saga: Eclipse 131,167 -43% 7,493,386 $2,959,128 $135,567,569 6
11 (11) The Other Guys 116,755 -45% 1,364,965 $2,150,627 $25,854,135 4
12 (12) Easy A 109,350 -47% 638,080 $1,935,495 $10,918,618 3
13 (20) Knight and Day 105,785 -19% 1,315,080 $1,313,850 $17,854,469 6
14 (6) Glee: The Complete First Season 99,067 -68% 1,294,925 $2,546,022 $36,128,224 17
15 new Case 39 98,904   98,904 $1,779,283 $1,779,283 1
16 (19) Shrek Forever After 96,261 -29% 2,817,193 $1,513,059 $49,739,503 5
17 (15) The American 94,629 -45% 267,157 $1,418,489 $4,004,683 2
18 (13) Family Guy: It's a Trap! 93,703 -50% 679,729 $1,297,787 $8,910,264 3
19 (7) The A-Team 90,045 -66% 1,297,050 $1,188,594 $20,360,249 13
20 (16) Wall Street: Money Never Sleeps 81,891 -44% 611,260 $1,309,437 $9,774,047 3
21 (18) The Expendables 65,584 -53% 2,345,221 $804,178 $38,863,275 7
22 (22) Legend of the Guardians: The Owls of Ga'hoole 64,349 -41% 491,271 $1,329,579 $7,410,369 4
23 (25) Step Up 3 62,512 -27% 341,951 $1,354,229 $7,308,556 3
24 (30) The Sorcerer's Apprentice 55,584 -26% 1,242,796 $829,313 $20,932,444 6
25 (-) Avatar 53,419 -19% 10,292,418 $1,086,249 $186,043,389 38
26 (-) Devil 50,468 +11% 207,742 $958,387 $4,007,963 3
27 (23) Beauty and the Beast 50,460 -49% 1,276,678 $859,601 $21,508,621 431
28 (-) 24: Season Eight 46,831 -1% 414,714 $1,822,663 $15,728,257 5
29 (-) How to Train Your Dragon 46,019 -14% 5,444,631 $676,185 $107,048,978 13
30 (-) The Karate Kid (2010) 44,956 -17% 2,958,315 $747,618 $49,145,317 14

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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