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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending July 31, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Source Code 270,460   270,460 $3,883,806 $3,883,806 1
2 (1) Rango 173,689 -59% 985,069 $2,900,606 $16,992,975 3
3 (2) Limitless 118,218 -59% 407,029 $1,890,306 $7,325,729 2
4 (4) Harry Potter and the Deathly Hallows, Part I 77,649 -30% 5,540,647 $1,080,874 $76,830,473 16
5 (10) Mrs. Doubtfire 64,342 +42% 677,628 $520,128 $6,381,878 803
6 (3) The Lincoln Lawyer 62,125 -48% 485,992 $1,037,488 $7,531,419 3
7 (9) Harry Potter and the Half-Blood Prince 58,933 +9% 8,963,873 $483,616 $116,031,526 86
8 (-) Dr. Seuss' The Cat in the Hat 46,492 +1,518% 1,054,518 $285,461 $10,412,987 385
9 (6) Arthur 44,978 -41% 184,349 $674,220 $2,817,119 3
10 (-) Monster House 40,326 +12,867% 4,447,330 $302,042 $72,794,129 249
11 (7) Insidious 38,676 -46% 311,303 $681,858 $5,418,762 3
12 (8) Take Me Home Tonight 37,733 -33% 93,716 $603,351 $1,573,536 2
13 (-) Howard the Duck 36,161 +304% 52,814 $216,604 $316,356 125
14 (11) Entourage: The Complete Seventh Season 34,220 -13% 162,189 $776,794 $3,859,591 3
15 new Dylan Dog: Dead of Night 33,537   33,537 $670,405 $670,405 1
16 (22) Just Go With It 32,890 +27% 708,048 $535,449 $12,014,475 8
17 (16) Tangled 31,806 +4% 6,007,053 $488,222 $92,277,302 18
18 (5) Diary of a Wimpy Kid: Rodrick Rules 31,022 -62% 585,905 $515,080 $10,464,078 6
19 (17) Harry Potter and the Order of the Phoenix 29,156 -4% 11,391,031 $264,955 $222,643,882 190
20 (29) Battle: Los Angeles 26,270 +15% 651,822 $461,301 $11,329,264 7
21 (18) Gnomeo & Juliet 24,531 -16% 1,119,647 $416,782 $18,299,412 10
22 (-) Harry Potter and the Chamber of Secrets 24,450 +391% 2,646,467 $238,884 $24,778,195 434
23 (12) Unknown 23,665 -33% 465,076 $354,738 $7,117,647 6
24 (-) Harry Potter and the Prisoner of Azkaban 21,339 +4,092% 2,150,821 $401,929 $19,006,661 349
25 (30) Hall Pass 21,288 -5% 370,322 $285,685 $5,348,500 7
26 (28) No Strings Attached 21,186 -10% 767,986 $184,318 $11,371,785 12
27 (25) The Adjustment Bureau 20,955 -15% 436,294 $418,890 $8,424,566 6
28 (27) Season of the Witch 19,977 -18% 329,186 $326,624 $5,322,851 5
29 (-) Harry Potter and the Goblet of Fire 19,763 +3,752% 11,028,821 $175,320 $216,520,880 282
30 (26) Beastly 19,157 -22% 230,059 $331,033 $4,001,992 5

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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