A church destroyed. A congregation silenced. A relationship shattered. Yet even in life’s darkest valleys, a small flame can light the way toward healing and hope. A deadly fire rips through St. James Church, devastating the congregation and Pastor Dave. Adjoining Hadleigh University uses the tragedy to kick the congregation off campus. The escalating controversy creates a dilemma for the small church—can Christians fight for their rights and be the light for Christ at the same time? Facing a court case and his own struggle to see Christ’s light in heartbreak, Dave asks for help from Pearce, his estranged brother—a big-city lawyer and an atheist—to fight for the church’s right to exist. The family reunion opens old wounds, as the brothers wrestle with the questions that pulled them apart years ago: Is God really good all the time? Where is God when bad things happen? Can Christ really heal the brokenhearted?
May 4th, 2018 (Wide), released as God's Not Dead: A Light In The Darkness (Australia)
May 4th, 2018 (Wide), released as God's Not Dead: A Light in Darkness (New Zealand)
May 18th, 2018 (Wide) (Poland)
June 5th, 2018 (Wide), released as God's Not Dead: A Light in Darkness (South Korea)
PG for thematic elements including some violence and suggestive material (Rating bulletin 2514 (Cert #51467), 2/14/2018)
A Quiet Place not only topped predictions, it nearly doubled them earning $50.20 million during its opening weekend. The rest of the new releases also beat expectations, albeit by much smaller margins. Blockers nearly matched its production budget, while Chappaquiddick and The Miracle Season didn’t embarrass themselves. Add in some strong holds and the total box office was a surprisingly robust $162 million. This is 19% higher than last weekend and 36% higher than the same weekend last year. Year-to-date, 2018 is still behind 2017 by $60 million or 1.8% at $3.07 billion to $3.12 billion. This is half as much as the gap was this time last week, which is great news going forward.
The gulf between blockbusters and also-rans could hardly be starker these days. Since the release of Black Panther to a whopping $202 million on February 16, three movies that could have caught the general public’s imagination have arrived on the scene, and earned somewhere between a fifth and a seventh of that on opening weekend. Ready Player One is the most successful among them, with an opening of $41.2 million predicted by Warner Bros. as of this morning. That compares favorably to the openings of A Wrinkle in Time (which started out with $33.1 million), and Pacific Rim: Uprising ($28.1 million), and is, in fact, the best weekend in 2018 for a movie not called Black Panther, but it barely starts to chip away at considerable marketing costs, let alone a reported $150 million production budget.
Ready Player One earned first place on Friday with $15.2 million, for a two-day total of $27.2 million. Continuing the comparison I’ve been doing with G.I. Joe: Retaliation, this news is mixed. Ready Player One had a much better preview night, which we can attribute to previews being relatively new when Retaliation came out. The two films’ 24-hour Thursday numbers were nearly the same, and now Ready Player One has slipped just behind Retaliation’s pace. Ready Player One does have very good reviews, but the two films both earned A-minuses from CinemaScore, so they should have similar legs. I’m still going to give the edge to Ready Player One at $41 million / $52 million, but it is close.
Ready Player One pulled in $12.1 million on Thursday, including $3.75 million in previews. If we again compare this start to G.I. Joe: Retaliation, we see some good news, but also some troubling news. Relatiation only managed $2.6 million in previews, but $10.51 million on Thursday, so Ready Player One has shorter legs already. That said, Relatiation came out before previews were as big as they are now, so perhaps it is better just to judge the film’s Thursday numbers. If we use the full Thursday numbers, then Ready Player One is on pace for a $47 million / $59 million opening weekend. If we just use the 24-hour Thursday numbers, then Ready Player One will open with $41 million / $51 million over the weekend. Ready Player One does have betterreviews, but they both earned A minuses from CinemaScore, so perhaps having the same legs from now on is more likely than not. We will have a better idea once Friday’s numbers are out.
March comes to a close with three wide releases. Of these, only Ready Player One is expected to be even a midlevel hit. In fact, it will likely earn more over its four-day weekend than the other two films earn in total. Acrimony should open in the mid to low teens, while God’s Not Dead: A Light in Darkness will barely make the top ten. This weekend last year, The Boss Baby opened with just over $50 million. Maybe Ready Player One will make that much over four days. Even if it does, 2017’s impressive depth means there’s almost no chance 2018 will win in the year-over-year comparison.
February was an amazing month, thanks mainly to Black Panther, but Fifty Shades Freed and Peter Rabbit were also significant hits and overall the month was a massive improvement over last February. Looking forward, there’s nothing opening in March that will earn as much in total as Black Panther did during its opening weekend. That said, A Wrinkle in Time and Ready Player One should have no trouble getting to $100 million, while Tomb Raider has a 50/50 chance of getting there. Unfortunately, compared to last March, this is still a pittance. There’s a chance that no film opening this March will earn as much in total as Beauty and the Beast opened with last march. We will need Black Panther to have good legs to keep 2018 ahead of 2017 by the end of the month.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at firstname.lastname@example.org.