The Promotion (2008)

Theatrical Performance
Domestic Box Office $406,252Details
Further financial details...

Metrics

Opening Weekend:$30,493 (7.5% of total gross)
Legs:3.17 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:6 opening theaters/81 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $609,943

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: June 6th, 2008 (Limited) by Weinstein Co.
Video Release: September 2nd, 2008 by Weinstein Co./Genius, released as Promotion, The
MPAA Rating: R for language including sexual references, and some drug use.
Comparisons: Create your own comparison chart…
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Countries: United States
Languages: English, Spanish

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 6, 2008 46 $30,493   6 $5,082   $30,493 1
Jun 13, 2008 22 $128,244 +321% 81 $1,583   $171,307 2
Jun 20, 2008 32 $67,643 -47% 81 $835   $300,678 3
Jun 27, 2008 51 $26,018 -62% 43 $605   $362,531 4
Jul 4, 2008 59 $15,704 -40% 22 $714   $392,145 5
Jul 11, 2008 79 $5,364 -66% 8 $671   $406,252 6

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 6, 2008 51 $43,063   6 $7,177   $43,063 1
Jun 13, 2008 22 $189,972 +341% 81 $2,345   $233,035 2
Jun 20, 2008 33 $103,478 -46% 81 $1,278   $336,513 3
Jun 27, 2008 55 $39,928 -61% 43 $929   $376,441 4
Jul 4, 2008 56 $24,447 -39% 22 $1,111   $400,888 5
Jul 11, 2008 86 $5,364 -78% 8 $671   $406,252 6

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Uncategorized

Seann William Scott    Doug
John C. Reilly    Richard
Lili Taylor   
Jenna Fischer   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Steven Conrad    Director
Steven Conrad    Screenwriter
Bob Weinstein    Executive Producer
Harvey Weinstein    Executive Producer

DVD Rentals - What Happened to the New Releases?

September 14th, 2008

New releases were not a major factor on the rental charts this week and that helped What Happens in Vegas... to remain in top spot. More...

DVD Releases for September 2, 2008

September 1st, 2008

In one respect, this is one of the slowest weeks for DVD releases in a long time with not a single first run release coming out on DVD. Not one. That said, there are a number of limited releases and other smaller movies coming out this week. There's also a huge number of TV on DVD releases coming out (including a TV movie that is right below). On the top of the this week's releases there are two DVDs worthy of contention for DVD Pick of the Week. If you don't have The Transformers in High Definition yet, grab the Blu-ray release. If you haven't upgraded to High Definition yet, Supernatural - The Complete Third Season is your best bet. More...

KHAAAAAAAAAAAAANNNNNNNNNN!

June 10th, 2008

Sorry, wrong Khan. Mongol, which is a movie about Genghis Khan, opened in first place on the per theater chart with an average of $27,065 in five theaters, which gives it plenty of room to grow. The overall number one film, Kung Fu Panda, placed second with $14,642. Next up was the second place film on the overall box office charts, You Don't Mess With the Zohan, which made an average of $11,130 in each of its nearly 3500 theaters. The final film to cross the $10,000 mark was The Grocer's Son with $10,587 in its lone theater. More...

Movie Website Reviews for Weekend of June 6, 2008

June 8th, 2008

Two wide releases this week, and both had strong sites. This is good news as so far this summer I've been disappointed with the selection of sites more often than not. However, while both were strong, Kung Fu Panda's Official Site was in a class by itself and it easily wins the Weekly Website Award. More...

When Did You Last See a Limited Release?

June 6th, 2008

The Promotion was touted at the possibly this summer's sleeper hit. But with reviews that are barely over 50% positive, it's not likely that that will happen. Perhaps Mongol or And When Did You Last See Your Father? will have better luck this weekend. More...

2008 Preview: June

June 1st, 2008

June is filled with top picks, and practically only top picks. The best schedule for the overall health of the movie industry is only two wide releases, the potential blockbuster and the counter-programming release. This month that's exactly what happens; however, almost every week the counter-programming film has a serious shot at $100 million as well. If everything goes well, then we could have 8 films opening this month that crack 9 digits and that would put 2008 back on track. Even a more conservative estimate has four $100 million movies coming out this month, but there's a lot of uncertainty involved here. On the limited front, none of May's limited releases managed to breakout and expand wide, so there's still an opening for sleeper hit of the summer. That role could be filled by The Promotion, which appears to have the best shot at escaping the art hour circuit and reaching multiplexes. More...

Cast Updates - March 13, 2008

March 13th, 2008

This week's round of new casting information contains updates for Confessions of a Shopaholic, Monsters vs Aliens, The Promotion, and more! More...

New Movie Announcements, Stars and Directors - March 11, 2008

March 11th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

New Movie US Release Dates - March 9, 2008

March 9th, 2008

This week's round of new movie release information contains release dates for Hell Ride, Hamlet 2, Burn After Reading and more! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$30,493 (7.5% of total gross)
Legs:3.17 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:6 opening theaters/81 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $609,943

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: June 6th, 2008 (Limited) by Weinstein Co.
Video Release: September 2nd, 2008 by Weinstein Co./Genius, released as Promotion, The
MPAA Rating: R for language including sexual references, and some drug use.
Comparisons: Create your own comparison chart…
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Countries: United States
Languages: English, Spanish

Uncategorized

Seann William Scott    Doug
John C. Reilly    Richard
Lili Taylor   
Jenna Fischer   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Steven Conrad    Director
Steven Conrad    Screenwriter
Bob Weinstein    Executive Producer
Harvey Weinstein    Executive Producer

DVD Rentals - What Happened to the New Releases?

September 14th, 2008

New releases were not a major factor on the rental charts this week and that helped What Happens in Vegas... to remain in top spot. More...

DVD Releases for September 2, 2008

September 1st, 2008

In one respect, this is one of the slowest weeks for DVD releases in a long time with not a single first run release coming out on DVD. Not one. That said, there are a number of limited releases and other smaller movies coming out this week. There's also a huge number of TV on DVD releases coming out (including a TV movie that is right below). On the top of the this week's releases there are two DVDs worthy of contention for DVD Pick of the Week. If you don't have The Transformers in High Definition yet, grab the Blu-ray release. If you haven't upgraded to High Definition yet, Supernatural - The Complete Third Season is your best bet. More...

KHAAAAAAAAAAAAANNNNNNNNNN!

June 10th, 2008

Sorry, wrong Khan. Mongol, which is a movie about Genghis Khan, opened in first place on the per theater chart with an average of $27,065 in five theaters, which gives it plenty of room to grow. The overall number one film, Kung Fu Panda, placed second with $14,642. Next up was the second place film on the overall box office charts, You Don't Mess With the Zohan, which made an average of $11,130 in each of its nearly 3500 theaters. The final film to cross the $10,000 mark was The Grocer's Son with $10,587 in its lone theater. More...

Movie Website Reviews for Weekend of June 6, 2008

June 8th, 2008

Two wide releases this week, and both had strong sites. This is good news as so far this summer I've been disappointed with the selection of sites more often than not. However, while both were strong, Kung Fu Panda's Official Site was in a class by itself and it easily wins the Weekly Website Award. More...

When Did You Last See a Limited Release?

June 6th, 2008

The Promotion was touted at the possibly this summer's sleeper hit. But with reviews that are barely over 50% positive, it's not likely that that will happen. Perhaps Mongol or And When Did You Last See Your Father? will have better luck this weekend. More...

2008 Preview: June

June 1st, 2008

June is filled with top picks, and practically only top picks. The best schedule for the overall health of the movie industry is only two wide releases, the potential blockbuster and the counter-programming release. This month that's exactly what happens; however, almost every week the counter-programming film has a serious shot at $100 million as well. If everything goes well, then we could have 8 films opening this month that crack 9 digits and that would put 2008 back on track. Even a more conservative estimate has four $100 million movies coming out this month, but there's a lot of uncertainty involved here. On the limited front, none of May's limited releases managed to breakout and expand wide, so there's still an opening for sleeper hit of the summer. That role could be filled by The Promotion, which appears to have the best shot at escaping the art hour circuit and reaching multiplexes. More...

Cast Updates - March 13, 2008

March 13th, 2008

This week's round of new casting information contains updates for Confessions of a Shopaholic, Monsters vs Aliens, The Promotion, and more! More...

New Movie Announcements, Stars and Directors - March 11, 2008

March 11th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

New Movie US Release Dates - March 9, 2008

March 9th, 2008

This week's round of new movie release information contains release dates for Hell Ride, Hamlet 2, Burn After Reading and more! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 6, 2008 46 $30,493   6 $5,082   $30,493 1
Jun 13, 2008 22 $128,244 +321% 81 $1,583   $171,307 2
Jun 20, 2008 32 $67,643 -47% 81 $835   $300,678 3
Jun 27, 2008 51 $26,018 -62% 43 $605   $362,531 4
Jul 4, 2008 59 $15,704 -40% 22 $714   $392,145 5
Jul 11, 2008 79 $5,364 -66% 8 $671   $406,252 6

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 6, 2008 51 $43,063   6 $7,177   $43,063 1
Jun 13, 2008 22 $189,972 +341% 81 $2,345   $233,035 2
Jun 20, 2008 33 $103,478 -46% 81 $1,278   $336,513 3
Jun 27, 2008 55 $39,928 -61% 43 $929   $376,441 4
Jul 4, 2008 56 $24,447 -39% 22 $1,111   $400,888 5
Jul 11, 2008 86 $5,364 -78% 8 $671   $406,252 6

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.