Our Family Wedding (2010)

Our Family Wedding poster
Theatrical Performance
Domestic Box Office $20,255,281Details
International Box Office $1,155,265Details
Worldwide Box Office $21,410,546
Home Market Performance
Est. Domestic DVD Sales $6,232,364 Details
Est. Domestic Blu-ray Sales $1,127,675 Details
Total Est. Domestic Video Sales $7,360,039
Further financial details...

Metrics

Opening Weekend:$7,629,862 (37.7% of total gross)
Legs:2.65 (domestic box office/biggest weekend)
Domestic Share:94.6% (domestic box office/worldwide)
Production Budget:$14,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:1,605 opening theaters/1,609 max. theaters, 3.9 weeks average run per theater
Infl. Adj. Dom. BO $27,674,513

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: March 12th, 2010 (Wide) by Fox Searchlight
Video Release: July 13th, 2010 by Fox Home Entertainment
MPAA Rating: PG-13 for some sexual content and brief strong language.
Running Time: 103 minutes
Comparisons: vs. Seven Psychopaths
Create your own comparison chart…
Keywords: Family Comedy, Romance, In-Laws / Future In-Laws, Wedding Day, Family Secrets, Bigotry, Doctors, Lawyers, Dysfunctional Family, Interracial Romance, African Americans, Hispanic
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Fox Searchlight Pictures, Sneak Preview Entertainment
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 6 $7,629,862   1,605 $4,754   $7,629,862 1
Mar 19, 2010 9 $3,739,600 -51% 1,609 $2,324   $13,608,107 2
Mar 26, 2010 10 $2,352,539 -37% 1,132 $2,078   $16,938,462 3
Apr 2, 2010 14 $826,067 -65% 722 $1,144   $18,602,225 4
Apr 9, 2010 19 $386,291 -53% 343 $1,126   $19,360,257 5
Apr 16, 2010 27 $177,606 -54% 188 $945   $19,648,653 6
Apr 23, 2010 36 $93,240 -48% 135 $691   $19,802,394 7
Apr 30, 2010 42 $66,261 -29% 98 $676   $19,896,161 8
May 7, 2010 36 $78,868 +19% 119 $663   $19,996,680 9
May 14, 2010 38 $62,775 -20% 103 $609   $20,092,239 10
May 21, 2010 41 $50,862 -19% 84 $606   $20,165,795 11
May 28, 2010 51 $23,679 -53% 52 $455   $20,209,477 12
Jun 4, 2010 66 $10,754 -55% 18 $597   $20,236,368 13
Jun 11, 2010 85 $4,609 -57% 8 $576   $20,246,959 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 12, 2010 5 $2,496,341     1,605 $1,555   $2,496,341 1
Mar 13, 2010 5 $3,111,811 +25%   1,605 $1,939   $5,608,152 2
Mar 14, 2010 5 $2,021,710 -35%   1,605 $1,260   $7,629,862 3
Mar 15, 2010 7 $592,462 -71%   1,605 $369   $8,222,324 4
Mar 16, 2010 7 $627,410 +6%   1,605 $391   $8,849,734 5
Mar 17, 2010 7 $500,292 -20%   1,605 $312   $9,350,026 6
Mar 18, 2010 7 $518,481 +4%   1,605 $323   $9,868,507 7
Mar 19, 2010 9 $1,131,222 +118% -55% 1,609 $703   $10,999,729 8
Mar 20, 2010 9 $1,633,467 +44% -48% 1,609 $1,015   $12,633,196 9
Mar 21, 2010 9 $974,911 -40% -52% 1,609 $606   $13,608,107 10
Mar 22, 2010 10 $240,718 -75% -59% 1,609 $150   $13,848,825 11
Mar 23, 2010 10 $270,062 +12% -57% 1,609 $168   $14,118,887 12
Mar 24, 2010 10 $224,975 -17% -55% 1,609 $140   $14,343,862 13
Mar 25, 2010 10 $242,061 +8% -53% 1,609 $150   $14,585,923 14
Mar 26, 2010 11 $681,862 +182% -40% 1,132 $602   $15,267,785 15
Mar 27, 2010 10 $1,019,929 +50% -38% 1,132 $901   $16,287,714 16
Mar 28, 2010 10 $650,748 -36% -33% 1,132 $575   $16,938,462 17
Mar 29, 2010 11 $215,073 -67% -11% 1,132 $190   $17,153,535 18
Mar 30, 2010 11 $224,890 +5% -17% 1,132 $199   $17,378,425 19
Mar 31, 2010 12 $205,723 -9% -9% 1,020 $202   $17,584,148 20
Apr 1, 2010 13 $192,010 -7% -21% 1,020 $188   $17,776,158 21
Apr 2, 2010 14 $292,743 +52% -57% 722 $405   $18,068,901 22
Apr 3, 2010 15 $307,901 +5% -70% 722 $426   $18,376,802 23
Apr 4, 2010 14 $225,423 -27% -65% 722 $312   $18,602,225 24
Apr 5, 2010 - $98,591 -56% -54% 722 $137   $18,700,816 25
Apr 6, 2010 - $92,563 -6% -59% 722 $128   $18,793,379 26
Apr 7, 2010 - $90,288 -2% -56% 722 $125   $18,883,667 27
Apr 8, 2010 - $90,299 n/c -53% 722 $125   $18,973,966 28
Apr 9, 2010 - $116,991 +30% -60% 343 $341   $19,090,957 29
Apr 10, 2010 - $165,352 +41% -46% 343 $482   $19,256,309 30
Apr 11, 2010 - $103,948 -37% -54% 343 $303   $19,360,257 31
Apr 12, 2010 - $26,334 -75% -73% 343 $77   $19,386,591 32
Apr 13, 2010 - $28,408 +8% -69% 343 $83   $19,414,999 33
Apr 14, 2010 - $27,612 -3% -69% 343 $81   $19,442,611 34
Apr 15, 2010 - $28,436 +3% -69% 343 $83   $19,471,047 35
Apr 16, 2010 - $53,045 +87% -55% 188 $282   $19,524,092 36
Apr 17, 2010 - $79,011 +49% -52% 188 $420   $19,603,103 37
Apr 18, 2010 - $45,550 -42% -56% 188 $242   $19,648,653 38
Apr 19, 2010 - $15,528 -66% -41% 188 $83   $19,664,181 39
Apr 20, 2010 - $14,317 -8% -50% 188 $76   $19,678,498 40
Apr 21, 2010 - $14,813 +3% -46% 188 $79   $19,693,311 41
Apr 22, 2010 - $15,843 +7% -44% 188 $84   $19,709,154 42
Apr 23, 2010 - $27,516 +74% -48% 135 $204   $19,736,670 43
Apr 24, 2010 - $39,795 +45% -50% 135 $295   $19,776,465 44
Apr 25, 2010 - $25,929 -35% -43% 135 $192   $19,802,394 45
Apr 26, 2010 - $7,170 -72% -54% 135 $53   $19,809,564 46
Apr 27, 2010 - $7,495 +5% -48% 135 $56   $19,817,059 47
Apr 28, 2010 - $6,684 -11% -55% 135 $50   $19,823,743 48
Apr 29, 2010 - $6,157 -8% -61% 135 $46   $19,829,900 49
Apr 30, 2010 - $19,505 +217% -29% 98 $199   $19,849,405 50
May 1, 2010 - $27,915 +43% -30% 98 $285   $19,877,320 51
May 2, 2010 - $18,841 -33% -27% 98 $192   $19,896,161 52
May 3, 2010 - $5,415 -71% -24% 98 $55   $19,901,576 53
May 4, 2010 - $5,834 +8% -22% 98 $60   $19,907,410 54
May 5, 2010 - $5,484 -6% -18% 98 $56   $19,912,894 55
May 6, 2010 - $4,918 -10% -20% 98 $50   $19,917,812 56
May 7, 2010 - $18,918 +285% -3% 119 $159   $19,936,730 57
May 8, 2010 - $29,099 +54% +4% 119 $245   $19,965,829 58
May 9, 2010 - $30,851 +6% +64% 119 $259   $19,996,680 59
May 10, 2010 - $7,739 -75% +43% 119 $65   $20,004,419 60
May 11, 2010 - $8,545 +10% +46% 119 $72   $20,012,964 61
May 12, 2010 - $8,601 +1% +57% 119 $72   $20,021,565 62
May 13, 2010 - $7,899 -8% +61% 119 $66   $20,029,464 63
May 14, 2010 - $16,391 +108% -13% 103 $159   $20,045,855 64
May 15, 2010 - $27,681 +69% -5% 103 $269   $20,073,536 65
May 16, 2010 - $18,703 -32% -39% 103 $182   $20,092,239 66
May 17, 2010 - $5,121 -73% -34% 103 $50   $20,097,360 67
May 18, 2010 - $6,297 +23% -26% 103 $61   $20,103,657 68
May 19, 2010 - $5,720 -9% -33% 103 $56   $20,109,377 69
May 20, 2010 - $5,556 -3% -30% 103 $54   $20,114,933 70
May 21, 2010 - $13,459 +142% -18% 84 $160   $20,128,392 71
May 22, 2010 - $21,823 +62% -21% 84 $260   $20,150,215 72
May 23, 2010 - $15,580 -29% -17% 84 $185   $20,165,795 73
May 24, 2010 - $4,749 -70% -7% 84 $57   $20,170,544 74
May 25, 2010 - $4,992 +5% -21% 84 $59   $20,175,536 75
May 26, 2010 - $4,972 n/c -13% 84 $59   $20,180,508 76
May 27, 2010 - $5,290 +6% -5% 84 $63   $20,185,798 77
May 28, 2010 - $5,395 +2% -60% 52 $104   $20,191,193 78
May 29, 2010 - $8,454 +57% -61% 52 $163   $20,199,647 79
May 30, 2010 - $9,830 +16% -37% 52 $189   $20,209,477 80
May 31, 2010 51 $8,368 -15% +76% 52 $161   $20,217,845 81
Jun 1, 2010 - $2,207 -74% -56% 52 $42   $20,220,052 82
Jun 2, 2010 - $2,746 +24% -45% 52 $53   $20,222,798 83
Jun 3, 2010 - $2,816 +3% -47% 52 $54   $20,225,614 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 6 $9,868,507   1,605 $6,149   $9,868,507 1
Mar 19, 2010 9 $4,717,416 -52% 1,609 $2,932   $14,585,923 2
Mar 26, 2010 11 $3,190,235 -32% 1,132 $2,818   $17,776,158 3
Apr 2, 2010 14 $1,197,808 -62% 722 $1,659   $18,973,966 4
Apr 9, 2010 20 $497,081 -59% 343 $1,449   $19,471,047 5
Apr 16, 2010 30 $238,107 -52% 188 $1,267   $19,709,154 6
Apr 23, 2010 38 $120,746 -49% 135 $894   $19,829,900 7
Apr 30, 2010 44 $87,912 -27% 98 $897   $19,917,812 8
May 7, 2010 34 $111,652 +27% 119 $938   $20,029,464 9
May 14, 2010 38 $85,469 -23% 103 $830   $20,114,933 10
May 21, 2010 43 $70,865 -17% 84 $844   $20,185,798 11
May 28, 2010 52 $39,816 -44% 52 $766   $20,225,614 12
Jun 4, 2010 67 $16,736 -58% 18 $930   $20,242,350 13
Jun 11, 2010 85 $7,271 -57% 8 $909   $20,249,621 14

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 18, 20102190,890 190,890$3,378,753$3,378,7531
Jul 25, 2010878,222-59% 269,112$1,384,529$4,763,2822
Aug 1, 20102327,678-65% 296,790$497,374$5,260,6563
Aug 8, 20102822,245-20% 319,035$404,414$5,665,0704

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 18, 2010717,112 17,112$446,450$446,4501

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Forest Whitaker    Bradford Boyd
America Ferrera    Lucia Ramirez
Carlos Mencia    Miguel Ramirez
Lance Gross    Marcus Boyd

Supporting Cast

Regina King    Angela
Charlie Murphy    Brad's Friend
Taye Diggs    Brad's Friend
Anjelah Johnson-Reyes    Izzy Ramirez
Dianna-Maria Riva    Sonia Ramirez
Lupe Ontiveros    Lucia's Grandmother

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Rick Famuyiwa    Director
Wayne Conley    Screenwriter
Malcolm Spellman    Screenwriter
Rick Famuyiwa    Screenwriter

DVD Sales: Putting a Bounty on Top Spot

July 27th, 2010

Sales numbers continued to be soft this week with none of the new releases doing strong business. We did have a new number of seller, as The Bounty Hunter opened with 560,000 units and $9.71 million in consumer spending at retail. More...

DVD and Blu-ray Releases for July 20th, 2010

July 19th, 2010

The dead zone on the home market continues with only three wide releases... well, two and a half wide releases, none of which matched expectations at the box office. There's not even a lot of limited releases, catalog titles, or TV on DVD releases to compensate. There are some, just not a lot. My favorite title on this week's list is actually a late review: White Collar: Season One on DVD and Blu-ray. Meanwhile, the two best new releases this week have a Canadian Connection, Degrassi: The Next Generations: Season 9 and NHL: Greatest Stanley Cup Moments, both of which earn Puck of the Week honors. More...

Contest: R.S.V.P.

July 16th, 2010

Next week could mark the unofficial end of Summer with the release of Salt, which could be the last $100 million hit till October, maybe even November. Let's hope not, but it could be. In the meantime, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Salt. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Our Family Wedding on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Our Family Wedding on DVD. Finally, one additional person will be chosen at random and they will win the final copy of Our Family Wedding on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Featured Blu-ray / DVD Review: Our Family Wedding

July 14th, 2010

Our Family Wedding takes the very familiar theme of an upcoming wedding and adds in an interracial twist. However, and here's the real twist, instead of there being one white person and one black person, it's one black person and one Hispanic. Is this enough to set it apart? Or will this one point of originality be lost in a sea of mediocrity? More...

DVD and Blu-ray Releases for July 13th, 2010

July 12th, 2010

The dog days of summer continue on the home market. The best selling release of the week is also one of the worst films of the year. Also, there are not a lot of limited release / TV on DVD releases to pick up the pace, so the odds are that it will be a slow week in terms of sales. Looking for a Pick of the Week contender, there are a couple of TV on DVD releases that are prime contenders, Psych: The Complete Fourth Season and Mystery Science Theater 3000: Volume XVIII. Both are worth picking up, but I'm going with MST3K as the Pick of the Week. More...

Alice Completes (Mad) Hat-Trick

March 22nd, 2010

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Audiences Stay Mad over Alice

March 16th, 2010

The box office results were mostly fantastic over the weekend, thanks almost entirely to one film, Alice in Wonderland. The movie was able to hold on better than almost everyone predicted, but the rest of the new releases failed to connect. This resulted in a 26% drop from last weekend, as the overall market pulled in $147 million. However, this was 45% higher than the same weekend last year. Meanwhile, year-to-date 2010 has now pulled in $2.24 billion, which is nearly 9.0% higher than last year's pace. More...

Weekend Estimates: Alice Leads Way for Second Weekend

March 14th, 2010

Alice in Wonderland comfortably held top spot at the box office this weekend, according to studio estimates released on Sunday. In these days of 60% drops for big releases, its decline of 47% can be considered a victory for Disney and earned it an impressive $62 million in its second outing. Its total cume to date passed $200 million, and the movie is already Tim Burton's second-highest grossing movie after 1989's Batman. More...

Alice is out of New Releases' League

March 11th, 2010

There are three or four new wide releases coming out this week (depending on your definition of wide) but it appears that none of them have a real shot at taking top spot away from Alice in Wonderland. This is true despite the overwhelming majority of analysts who are predicting that the film will suffer at least a 55% drop-off this weekend. Fortunately for the box office as a whole, this should still be more than enough to keep pace with last year, even if none of the new releases match the best of last year's crop. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$7,629,862 (37.7% of total gross)
Legs:2.65 (domestic box office/biggest weekend)
Domestic Share:94.6% (domestic box office/worldwide)
Production Budget:$14,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:1,605 opening theaters/1,609 max. theaters, 3.9 weeks average run per theater
Infl. Adj. Dom. BO $27,674,513

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: March 12th, 2010 (Wide) by Fox Searchlight
Video Release: July 13th, 2010 by Fox Home Entertainment
MPAA Rating: PG-13 for some sexual content and brief strong language.
Running Time: 103 minutes
Comparisons: vs. Seven Psychopaths
Create your own comparison chart…
Keywords: Family Comedy, Romance, In-Laws / Future In-Laws, Wedding Day, Family Secrets, Bigotry, Doctors, Lawyers, Dysfunctional Family, Interracial Romance, African Americans, Hispanic
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Fox Searchlight Pictures, Sneak Preview Entertainment
Production Countries: United States
Languages: English

Leading Cast

Forest Whitaker    Bradford Boyd
America Ferrera    Lucia Ramirez
Carlos Mencia    Miguel Ramirez
Lance Gross    Marcus Boyd

Supporting Cast

Regina King    Angela
Charlie Murphy    Brad's Friend
Taye Diggs    Brad's Friend
Anjelah Johnson-Reyes    Izzy Ramirez
Dianna-Maria Riva    Sonia Ramirez
Lupe Ontiveros    Lucia's Grandmother

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Rick Famuyiwa    Director
Wayne Conley    Screenwriter
Malcolm Spellman    Screenwriter
Rick Famuyiwa    Screenwriter

DVD Sales: Putting a Bounty on Top Spot

July 27th, 2010

Sales numbers continued to be soft this week with none of the new releases doing strong business. We did have a new number of seller, as The Bounty Hunter opened with 560,000 units and $9.71 million in consumer spending at retail. More...

DVD and Blu-ray Releases for July 20th, 2010

July 19th, 2010

The dead zone on the home market continues with only three wide releases... well, two and a half wide releases, none of which matched expectations at the box office. There's not even a lot of limited releases, catalog titles, or TV on DVD releases to compensate. There are some, just not a lot. My favorite title on this week's list is actually a late review: White Collar: Season One on DVD and Blu-ray. Meanwhile, the two best new releases this week have a Canadian Connection, Degrassi: The Next Generations: Season 9 and NHL: Greatest Stanley Cup Moments, both of which earn Puck of the Week honors. More...

Contest: R.S.V.P.

July 16th, 2010

Next week could mark the unofficial end of Summer with the release of Salt, which could be the last $100 million hit till October, maybe even November. Let's hope not, but it could be. In the meantime, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Salt. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Our Family Wedding on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Our Family Wedding on DVD. Finally, one additional person will be chosen at random and they will win the final copy of Our Family Wedding on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Featured Blu-ray / DVD Review: Our Family Wedding

July 14th, 2010

Our Family Wedding takes the very familiar theme of an upcoming wedding and adds in an interracial twist. However, and here's the real twist, instead of there being one white person and one black person, it's one black person and one Hispanic. Is this enough to set it apart? Or will this one point of originality be lost in a sea of mediocrity? More...

DVD and Blu-ray Releases for July 13th, 2010

July 12th, 2010

The dog days of summer continue on the home market. The best selling release of the week is also one of the worst films of the year. Also, there are not a lot of limited release / TV on DVD releases to pick up the pace, so the odds are that it will be a slow week in terms of sales. Looking for a Pick of the Week contender, there are a couple of TV on DVD releases that are prime contenders, Psych: The Complete Fourth Season and Mystery Science Theater 3000: Volume XVIII. Both are worth picking up, but I'm going with MST3K as the Pick of the Week. More...

Alice Completes (Mad) Hat-Trick

March 22nd, 2010

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Audiences Stay Mad over Alice

March 16th, 2010

The box office results were mostly fantastic over the weekend, thanks almost entirely to one film, Alice in Wonderland. The movie was able to hold on better than almost everyone predicted, but the rest of the new releases failed to connect. This resulted in a 26% drop from last weekend, as the overall market pulled in $147 million. However, this was 45% higher than the same weekend last year. Meanwhile, year-to-date 2010 has now pulled in $2.24 billion, which is nearly 9.0% higher than last year's pace. More...

Weekend Estimates: Alice Leads Way for Second Weekend

March 14th, 2010

Alice in Wonderland comfortably held top spot at the box office this weekend, according to studio estimates released on Sunday. In these days of 60% drops for big releases, its decline of 47% can be considered a victory for Disney and earned it an impressive $62 million in its second outing. Its total cume to date passed $200 million, and the movie is already Tim Burton's second-highest grossing movie after 1989's Batman. More...

Alice is out of New Releases' League

March 11th, 2010

There are three or four new wide releases coming out this week (depending on your definition of wide) but it appears that none of them have a real shot at taking top spot away from Alice in Wonderland. This is true despite the overwhelming majority of analysts who are predicting that the film will suffer at least a 55% drop-off this weekend. Fortunately for the box office as a whole, this should still be more than enough to keep pace with last year, even if none of the new releases match the best of last year's crop. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 6 $7,629,862   1,605 $4,754   $7,629,862 1
Mar 19, 2010 9 $3,739,600 -51% 1,609 $2,324   $13,608,107 2
Mar 26, 2010 10 $2,352,539 -37% 1,132 $2,078   $16,938,462 3
Apr 2, 2010 14 $826,067 -65% 722 $1,144   $18,602,225 4
Apr 9, 2010 19 $386,291 -53% 343 $1,126   $19,360,257 5
Apr 16, 2010 27 $177,606 -54% 188 $945   $19,648,653 6
Apr 23, 2010 36 $93,240 -48% 135 $691   $19,802,394 7
Apr 30, 2010 42 $66,261 -29% 98 $676   $19,896,161 8
May 7, 2010 36 $78,868 +19% 119 $663   $19,996,680 9
May 14, 2010 38 $62,775 -20% 103 $609   $20,092,239 10
May 21, 2010 41 $50,862 -19% 84 $606   $20,165,795 11
May 28, 2010 51 $23,679 -53% 52 $455   $20,209,477 12
Jun 4, 2010 66 $10,754 -55% 18 $597   $20,236,368 13
Jun 11, 2010 85 $4,609 -57% 8 $576   $20,246,959 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 12, 2010 5 $2,496,341     1,605 $1,555   $2,496,341 1
Mar 13, 2010 5 $3,111,811 +25%   1,605 $1,939   $5,608,152 2
Mar 14, 2010 5 $2,021,710 -35%   1,605 $1,260   $7,629,862 3
Mar 15, 2010 7 $592,462 -71%   1,605 $369   $8,222,324 4
Mar 16, 2010 7 $627,410 +6%   1,605 $391   $8,849,734 5
Mar 17, 2010 7 $500,292 -20%   1,605 $312   $9,350,026 6
Mar 18, 2010 7 $518,481 +4%   1,605 $323   $9,868,507 7
Mar 19, 2010 9 $1,131,222 +118% -55% 1,609 $703   $10,999,729 8
Mar 20, 2010 9 $1,633,467 +44% -48% 1,609 $1,015   $12,633,196 9
Mar 21, 2010 9 $974,911 -40% -52% 1,609 $606   $13,608,107 10
Mar 22, 2010 10 $240,718 -75% -59% 1,609 $150   $13,848,825 11
Mar 23, 2010 10 $270,062 +12% -57% 1,609 $168   $14,118,887 12
Mar 24, 2010 10 $224,975 -17% -55% 1,609 $140   $14,343,862 13
Mar 25, 2010 10 $242,061 +8% -53% 1,609 $150   $14,585,923 14
Mar 26, 2010 11 $681,862 +182% -40% 1,132 $602   $15,267,785 15
Mar 27, 2010 10 $1,019,929 +50% -38% 1,132 $901   $16,287,714 16
Mar 28, 2010 10 $650,748 -36% -33% 1,132 $575   $16,938,462 17
Mar 29, 2010 11 $215,073 -67% -11% 1,132 $190   $17,153,535 18
Mar 30, 2010 11 $224,890 +5% -17% 1,132 $199   $17,378,425 19
Mar 31, 2010 12 $205,723 -9% -9% 1,020 $202   $17,584,148 20
Apr 1, 2010 13 $192,010 -7% -21% 1,020 $188   $17,776,158 21
Apr 2, 2010 14 $292,743 +52% -57% 722 $405   $18,068,901 22
Apr 3, 2010 15 $307,901 +5% -70% 722 $426   $18,376,802 23
Apr 4, 2010 14 $225,423 -27% -65% 722 $312   $18,602,225 24
Apr 5, 2010 - $98,591 -56% -54% 722 $137   $18,700,816 25
Apr 6, 2010 - $92,563 -6% -59% 722 $128   $18,793,379 26
Apr 7, 2010 - $90,288 -2% -56% 722 $125   $18,883,667 27
Apr 8, 2010 - $90,299 n/c -53% 722 $125   $18,973,966 28
Apr 9, 2010 - $116,991 +30% -60% 343 $341   $19,090,957 29
Apr 10, 2010 - $165,352 +41% -46% 343 $482   $19,256,309 30
Apr 11, 2010 - $103,948 -37% -54% 343 $303   $19,360,257 31
Apr 12, 2010 - $26,334 -75% -73% 343 $77   $19,386,591 32
Apr 13, 2010 - $28,408 +8% -69% 343 $83   $19,414,999 33
Apr 14, 2010 - $27,612 -3% -69% 343 $81   $19,442,611 34
Apr 15, 2010 - $28,436 +3% -69% 343 $83   $19,471,047 35
Apr 16, 2010 - $53,045 +87% -55% 188 $282   $19,524,092 36
Apr 17, 2010 - $79,011 +49% -52% 188 $420   $19,603,103 37
Apr 18, 2010 - $45,550 -42% -56% 188 $242   $19,648,653 38
Apr 19, 2010 - $15,528 -66% -41% 188 $83   $19,664,181 39
Apr 20, 2010 - $14,317 -8% -50% 188 $76   $19,678,498 40
Apr 21, 2010 - $14,813 +3% -46% 188 $79   $19,693,311 41
Apr 22, 2010 - $15,843 +7% -44% 188 $84   $19,709,154 42
Apr 23, 2010 - $27,516 +74% -48% 135 $204   $19,736,670 43
Apr 24, 2010 - $39,795 +45% -50% 135 $295   $19,776,465 44
Apr 25, 2010 - $25,929 -35% -43% 135 $192   $19,802,394 45
Apr 26, 2010 - $7,170 -72% -54% 135 $53   $19,809,564 46
Apr 27, 2010 - $7,495 +5% -48% 135 $56   $19,817,059 47
Apr 28, 2010 - $6,684 -11% -55% 135 $50   $19,823,743 48
Apr 29, 2010 - $6,157 -8% -61% 135 $46   $19,829,900 49
Apr 30, 2010 - $19,505 +217% -29% 98 $199   $19,849,405 50
May 1, 2010 - $27,915 +43% -30% 98 $285   $19,877,320 51
May 2, 2010 - $18,841 -33% -27% 98 $192   $19,896,161 52
May 3, 2010 - $5,415 -71% -24% 98 $55   $19,901,576 53
May 4, 2010 - $5,834 +8% -22% 98 $60   $19,907,410 54
May 5, 2010 - $5,484 -6% -18% 98 $56   $19,912,894 55
May 6, 2010 - $4,918 -10% -20% 98 $50   $19,917,812 56
May 7, 2010 - $18,918 +285% -3% 119 $159   $19,936,730 57
May 8, 2010 - $29,099 +54% +4% 119 $245   $19,965,829 58
May 9, 2010 - $30,851 +6% +64% 119 $259   $19,996,680 59
May 10, 2010 - $7,739 -75% +43% 119 $65   $20,004,419 60
May 11, 2010 - $8,545 +10% +46% 119 $72   $20,012,964 61
May 12, 2010 - $8,601 +1% +57% 119 $72   $20,021,565 62
May 13, 2010 - $7,899 -8% +61% 119 $66   $20,029,464 63
May 14, 2010 - $16,391 +108% -13% 103 $159   $20,045,855 64
May 15, 2010 - $27,681 +69% -5% 103 $269   $20,073,536 65
May 16, 2010 - $18,703 -32% -39% 103 $182   $20,092,239 66
May 17, 2010 - $5,121 -73% -34% 103 $50   $20,097,360 67
May 18, 2010 - $6,297 +23% -26% 103 $61   $20,103,657 68
May 19, 2010 - $5,720 -9% -33% 103 $56   $20,109,377 69
May 20, 2010 - $5,556 -3% -30% 103 $54   $20,114,933 70
May 21, 2010 - $13,459 +142% -18% 84 $160   $20,128,392 71
May 22, 2010 - $21,823 +62% -21% 84 $260   $20,150,215 72
May 23, 2010 - $15,580 -29% -17% 84 $185   $20,165,795 73
May 24, 2010 - $4,749 -70% -7% 84 $57   $20,170,544 74
May 25, 2010 - $4,992 +5% -21% 84 $59   $20,175,536 75
May 26, 2010 - $4,972 n/c -13% 84 $59   $20,180,508 76
May 27, 2010 - $5,290 +6% -5% 84 $63   $20,185,798 77
May 28, 2010 - $5,395 +2% -60% 52 $104   $20,191,193 78
May 29, 2010 - $8,454 +57% -61% 52 $163   $20,199,647 79
May 30, 2010 - $9,830 +16% -37% 52 $189   $20,209,477 80
May 31, 2010 51 $8,368 -15% +76% 52 $161   $20,217,845 81
Jun 1, 2010 - $2,207 -74% -56% 52 $42   $20,220,052 82
Jun 2, 2010 - $2,746 +24% -45% 52 $53   $20,222,798 83
Jun 3, 2010 - $2,816 +3% -47% 52 $54   $20,225,614 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 6 $9,868,507   1,605 $6,149   $9,868,507 1
Mar 19, 2010 9 $4,717,416 -52% 1,609 $2,932   $14,585,923 2
Mar 26, 2010 11 $3,190,235 -32% 1,132 $2,818   $17,776,158 3
Apr 2, 2010 14 $1,197,808 -62% 722 $1,659   $18,973,966 4
Apr 9, 2010 20 $497,081 -59% 343 $1,449   $19,471,047 5
Apr 16, 2010 30 $238,107 -52% 188 $1,267   $19,709,154 6
Apr 23, 2010 38 $120,746 -49% 135 $894   $19,829,900 7
Apr 30, 2010 44 $87,912 -27% 98 $897   $19,917,812 8
May 7, 2010 34 $111,652 +27% 119 $938   $20,029,464 9
May 14, 2010 38 $85,469 -23% 103 $830   $20,114,933 10
May 21, 2010 43 $70,865 -17% 84 $844   $20,185,798 11
May 28, 2010 52 $39,816 -44% 52 $766   $20,225,614 12
Jun 4, 2010 67 $16,736 -58% 18 $930   $20,242,350 13
Jun 11, 2010 85 $7,271 -57% 8 $909   $20,249,621 14

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 18, 20102190,890 190,890$3,378,753$3,378,7531
Jul 25, 2010878,222-59% 269,112$1,384,529$4,763,2822
Aug 1, 20102327,678-65% 296,790$497,374$5,260,6563
Aug 8, 20102822,245-20% 319,035$404,414$5,665,0704

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 18, 2010717,112 17,112$446,450$446,4501

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.