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Per Theater Chart: Filly Brown is In the House

April 23rd, 2013

There was only one film in the $10,000 club this week, In the House, which earned an average of $11,738 in three theaters. However, Filly Brown had a more impressive opening with $1.48 million in 188 theaters for an average of $7,863. You rarely see limited releases playing in that many theaters earning that high a per theater average.

The new releases were mostly mixed. Home Run earned an average of $4,153, which normally would be mixed. However, it was playing in 381 theaters, which is a mitigating factor. On the other hand, Herman's House was only playing in one theater, so it's harder to be happy with its $3,552 opening. Pawn didn't miss the Mendoza Line like I feared it would, but it came close with $2,137 in its lone theater. The Lords of Salem wasn't as lucky with an average of $1,808 in 355 theaters. It will likely perform better on the home market. Haute Cuisine only earned an average of $560 in three theaters during its American debut. It performed much better when it opened in Canada earlier.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • There were two limited releases that opened with more than $1 million over the weekend, starting with Home Run. Its per theater average suggests it won't expand significantly, while its reviews suggest only moderate legs.
  • Filly Brown also opened with more than $1 million. On the other hand, its per theater average is large enough that it might expand a little bit more, so it should hit more milestones in the end.
  • The Sapphires crossed $1 million after a month of release. It might get to $2 million, but it is not a sure thing.
  • No has some positive news, as it topped $2 million over the weekend.
  • The Place Beyond the Pines made it all the way to $10 million over the weekend, and while it likely won't expand much further, it should still reach a couple more milestones.


Filed under: Weekend Box Office, Theater Averages, Filly Brown, No, The Place Beyond the Pines, Pawn, The Lords of Salem, The Sapphires, Home Run, Dans la maison, Les saveurs du Palais, Herman's House