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DVD Sales: Unbreakable Vow

May 23rd, 2012

There was a weird mix of new releases and ancient holdovers on the top of the DVD sales chart this week. (Maybe "ancient" is overstating things.) Leading the way was The Vow with an impressive opening week sales of 810,000 units / $13.76 million. Given its domestic box office numbers, this is a great start and it is likely already profitable. Underworld: Awakening was a distant second place with 466,000 units / $7.92 million. Underworld was more expensive than The Vow and performed worse at the box office. However, its Blu-ray sales will get it into the black. (We will get into more on Blu-ray in a little bit.) Joyful Noise fell to third place with 141,000 units / $2.11 million for the week and 531,000 units / $7.94 million after two. A reasonable production budget will help it earn a profit sooner rather than later. Bridesmaids bounced into the top five with 110,000 units / $1.17 million for the week, while its running tally reached 4.42 million units / $60.46 million after 34 weeks of release. I'm not sure why an 8-month old release winded up on the top five, but the lack of strong new releases probably had a lot to do wit that. It was joined by The Help, which placed fifth with 92,000 units / $1.49 million. After 23 weeks of release, the DVD has sold 4.91 million units and generated $82.97 million in revenue.

Chuck: Season Five opened in 13th place with 60,000 units / $1.63 million, which is strong for a TV on DVD release. WrestleMania: XXVIII debuted in 16th place with 53,000 units / $907,000. WrestleMania continues to be the only "sports" DVD to regularly earn a spot in the top 30 during its debut.


Filed under: Video Sales, Underworld: Awakening, Bridesmaids, The Help, The Vow, Joyful Noise