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International Box Office: Blame it on Rio

April 13th, 2011

Did summer start already? I ask because we have a summer-like result at the international box office this weekend. Rio crushed the competition with $54.94 million on 11,714 screens in 45 markets. Opening on more than 10,000 screens is usually a feat reserved for summer blockbusters. The film earned first place in nearly every market, although its individual results did vary considerably. For instance, it was stunning in Russia earning $9.28 million on 1,297 screens over the weekend for a total of $11.31 million. Perhaps more impressively, the film earned $8.77 million on 1,024 screens in Brazil. While Brazil is a very large country, it's still an emerging market and this is a great result there. The film was also strong in Mexico with $4.90 million on 1,521. On the other hand, it was more average in a number of other major markets. For instance, it earned $2.63 million on 724 screens in Germany, which is mediocre for a potential blockbuster. The same was true in the U.K. with $2.48 million on 522, in Australia with $2.42 million on 459, and in Spain with $2.21 million on 390.

Just Go With It remained in second place with $8.03 million on 2,623 screens in 49 markets and now has $88.27 million after two months of release. It had no major market releases this past weekend, but did add $1.73 million on 310 screens in Australia for a two-week total of $5.11 million in that market. At this pace, it will have no trouble getting to $100 million internationally and $200 million worldwide, and this shows that Adam Sandler's international drawing power is growing.

Last week, the Russian numbers were late and when they came in, Sucker Punch actually won the race to the top on the international chart. This weekend it held on rather well, earning $7.89 million on 3990 screens in 49 markets over the weekend for a total of $31.64 million after three. This includes a second place, $1.83 million opening in 247 screens in Australia, which is in line with its performance here. It also opened in second place in South Korea with $703,000 on 278 screens over the weekend and $823,000 in total. With an opening in Japan next weekend, as well as a few other smaller markets, the film will have no trouble matching its production budget shortly, while it has a slim shot at $100 million worldwide, but it will need to be a hit in Japan.

Limitless climbed into fourth place with $6.32 million on 1,551 screens in 28 markets for a total of $31.48 million. It opened in second place in Spain with $1.41 million on 290 screens. It also earned an additional $1.21 million on 394 screens in the U.K. for a running tally of $9.39 million in that market.

Hop remained in fifth place with $5.32 million on 2,837 screens in 32 markets for a total of $14.55 million after two weeks of release. It opened in fourth place in Australia with $1.56 million on 254 screens over the weekend for a total of $1.64 million, including previews. Just as troubling, it fell from first to fourth in the U.K. with just $999,000 on 499 screens over the weekend for a total of $4.29 million after two. It's still early, but given its start, I don't see it matching its domestic run internationally.

Next up was Thank You with $4.99 million on 763 screens in 16 markets. Of this, $4.21 million was earned in India, but we don't have a ranking or a theater count. I would suspect it earned first place.

Looking further down the list, both Battle: Los Angeles and Red were able to cross the $100 million mark since last week. For the former, reaching $200 million worldwide is all but assured, but for the latter, it might need to be a bigger than expected hit in Italy to get to that milestone. Finally, The King's Speech got to $400 million worldwide.


Filed under: International Box Office, Sucker Punch, Rio, Battle: Los Angeles, Limitless, Red, Just Go With It, The King’s Speech, Hop, Thank You