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DVD Sales: Tangled in Tight Race on Top

April 19th, 2011

Despite having to deal with several new releases, Tangled was able to remain on top of the sales chart this week, albeit in a close race. It sold an additional 807,000 units over the week for a total of 4.27 million units, while its revenue rose to $65.17 million. Tron: Legacy opened in second place with 784,000 units / $12.54 million. I was expecting more; however, it did do very well on Blu-ray and as part of a double-shot. Little Fockers was close behind with 696,000 units / $11.83 million during its opening weekend. The Chronicles of Narnia: The Voyage of the Dawn Treader sold 478,000 units / $8.47 million during an abbreviated week of sales, as it only hit the home market on Friday. Hopefully this will help it hold on next week. Black Swan added 184,000 units / $2.76 million over the week for totals of 817,000 units / $12.24 million after two.

The re-release of Tron missed the top five, but it landed in seventh place with 109,000 units / $1.85 million, which is excellent for a special edition of what is essentially a cult film. The final new release to chart was Friday Night Lights: The Fifth Season. In terms of units sold, it landed in twelfth place with 92,000; however, thanks to its TV on DVD pricing, it earned sixth place in terms of spending with $2.11 million.

Blu-ray sales were less competitive, despite Tron: Legacy sales being split between a single and a double-shot release. The former sold 940,000 units, which was more than enough to top the chart, and more than it sold on DVD. Tangled sold an additional 300,000 units to lift its running tally to close to 2 million. The Chronicles of Narnia: The Voyage of the Dawn Treader was right behind with 260,000. Tron and Little Fockers finished in fourth and fifth places with 180,000 units and 170,000 units respectively.

Meanwhile, the Tron: Combo Pack earned sixth place with 125,000 units.


Filed under: Video Sales, Tron, Little Fockers, Tron: Legacy, Tangled, The Chronicles of Narnia: The Voyage of the Dawn Treader, Black Swan