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DVD Sales: New Releases Sweep Top of the Chart

September 13th, 2010

Six new releases reached the top 30 on this week's sales chart, including five new releases in the top five. A clean sweep of the top five is quite impressive. Leading the way was Why Did I Get Married Too? with 553,000 units / $9.91 million in consumer spending during its opening week on the home market. This is almost identical to the opening week of I Can Do Bad All By Myself. Marmaduke debuted in second place with 240,000 units / $4.08 million. Compared to its theatrical run, that isn't tragic, but that's damning it with faint praise indeed. Sons of Anarchy: Season Two opened in third place with 202,000 units, but placed second in terms of spending with $6.45 million. House, M.D.: Season Six was next with 157,000 units / $5.81 million. On the one hand, it is a little surprising that a cable show would beat a network show, as a lot more people would have seen the latter. On the other hand, perhaps that just means fewer people felt the need to buy a show they can see for free. The Vampire Diaries: Season One rounded out the top five with 122,000 units, while it generated $4.63 million in spending.

The only other new release to chart was Babies, which placed 28th with 18,000 units / $365,000 in an exclusive run at Target.

Total Blu-ray sales were down 11% from last week and 8% from last year at $14.5 million. Comparing the format to DVD, it represented 11% of total sales and 14% of the top 20 comparison, which is average in both regards. This weakness is not surprising, as there were no marquee releases this week. Topping the Blu-ray sales chart was Why Did I Get Married Too? with a meager 50,000 units. The re-release of Anchorman managed third place with just over 30,000 units.

September 28th and the release of Iron Man 2 can't come soon enough.


Filed under: Video Sales, Marmaduke, Babies, Why Did I Get Married Too?