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DVD Sales: New Releases Lack the Killer Instinct

September 21st, 2010

While there were plenty of new releases on this week's sales chart, it was a case of quantity over quality, as none of them really made an impact on the chart. Leading the way was Killers with a mere 325,000 units sold for opening week sales of $5.15 million. The Office: Season Six opened in second place with just 267,000 units; however, as a TV on DVD release, it had a higher price tag and that helped it earn first place with $8.02 million. Supernatural: Season Five also benefited from the TV on DVD pricing landing in third place if go by units with 194,000, but second place if you go by raw dollars at $7.36 million. Smallville: Season Nine grabbed fourth with 167,000 units / $6.33 million. Meanwhile, Why Did I Get Married Too? fell from first to fifth with just 149,000 units for the week and 702,000 units after two.

Camp Rock 2: The Final Jam just missed the top ten with 120,000 units / $2.10 million, which is well below the original's opening week performance. Thomas & Friends: Misty Island Rescue opened in eighth place with 96,000 units / $1.46 million. Meanwhile, Chuck: Season Three just missed the top ten with 76,000 units, but with revenue of $3.43 million, is in the top five by that metric. Finally we get to MacGruber in 14th place with 66,000 units / $1.26 million. At least it was inexpensive to make.

Despite there being no marquee Blu-ray titles coming out this week, overall sales were good, mostly. They were down 6% from last week to $13.7 million, but that's still 13% higher than the same weekend last year. Compared to DVD, Blu-ray sales fell to just under 10% for the second time in four weeks, while it remained steady with 14% on the top twenty comparison. The best selling individual release was Killers at just under 80,000 units, which is about the same as last year's champ.


Filed under: Video Sales, Killers, MacGruber, Why Did I Get Married Too?