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Owls not Legendary on IMAX

September 28th, 2010

Legend of the Guardians: The Owls of Ga'Hoole opened on 193 IMAX screens domestically, but only managed about $1.7 million. Its per screen average on IMAX was nearly twice its overall per theater average, but it was still a soft opening. After three weeks of release, Resident Evil: After Life has reached $8.3 million worldwide, which is impressive, as IMAX hasn't managed the same market penetration internationally as it has domestically, and this film is definitely a bigger international hit than it is domestically. However, with success stories like Inception, which crossed the $50 million mark on the global IMAX box office over the weekend, that is changing.

Up next for the format is MegaMind at the beginning of November, while Harry Potter and the Deathly Hallows: Part I should be a huge hit when it opens in IMAX on the 19th of November.



Filed under: Inception, Resident Evil: Afterlife, Legend of the Guardians: The Owls of Ga'Hoole