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DVD Sales - Number One DVD Far From Curious

May 19th, 2009

There was only one major new release on DVD this week, and it comes as no surprise that it topped the sales chart. The movie was The Curious Case of Benjamin Button, and it sold 1.48 million units to generate $24.60 million in consumer spending at retail. Bride Wars was a distant second place with 374,000 units and $5.97 million. So far the film has generated $22.01 million in DVD sales from 1.38 million units sold, which is a solid performance for this time of year. Hotel for Dogs just managed to grab third place with 355,000 units for the week and 1.27 million units and $22.33 million in total. Last Chance Harvey was right behind in fourth place with 354,000 units, while its sales of $5.31 million is excellent for a limited release. Marley & Me climbed into fifth place with 215,000 units / $3.26 million over the week and 3.11 million units / $54.78 million after six.

The only other new release to chart was Boston Legal - The Complete Fifth Season, which placed 22nd with 76,000 units. Its sales of $2.43 million was seventh best for the week, on the other hand.

Looking at the Blu-ray sales, we saw week-to-week growth of 10% to $16.5 million, which represents 9.1% of total sales and 10% of the top 20 comparison. Stunningly, there was an increase of 227% from the same weekend last year, and this was despite DVD revenue falling 4%. Over the past seven weeks, triple-digit increases have been more common than not, and year-to-date Blu-ray has sold $295 million worth of product, compared to $532 million for all of 2008. The best seller of the week was The Curious Case of Benjamin Button, which sold 235,000 units. This was nearly four times the second place film, Twilight, which sold an additional 60,000 units over the week.


Filed under: Video Sales, Twilight, Marley & Me, The Curious Case of Benjamin Button, Hotel for Dogs, Bride Wars, Last Chance Harvey