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DVD Sales - Hannah Dominates DVD Sales

September 1st, 2009

There were eight new releases to reach the top 30 on the sales chart this week, and one of them dominated the chart. The big winner was Hannah Montana the Movie, as the Tween Queen opened in first place after selling 1.23 million units and generating $20.59 million in opening week consumer spending at retail. Second place went to The Last House on the Left, which barely made a peep, selling 342,000 units for $6.83 million in sales. Dexter - Season Three opened in third place with just under 300,000 units, 298,000 to be more exact, while generating $6.08 million in sales. I Love You, Man fell to fourth place with 211,000 units / $3.70 million for the week and 887,000 units / $14.69 million after two. 17 Again plummeted from first to fifth in a case of extreme Fangirl Effect, but it still managed to sell an additional 179,000 units to lift its total to 858,000 units / $15.43 million.

Just missing the top five was The Simpsons - Season 12 with 167,000 units / $5.34 million, while Gossip Girl - Season Two was right behind with 104,000 units / $3.78 million. The re-release of Pete's Dragon landed in 10th place with 98,000 units and $1.90 million in sales, which is not bad for this type of release. Sons of Anarchy - Season One was right behind with 90,000 units sold, but thanks to higher prices, it made $2.89 million during its first week of release. The final new release to chart was LeapFrog - Let's Go to School, which earned 16th place with 46,000 units / $570,000.

For the third week in a row, there hasn't been a marquee High Definition release, and this is taking its toll on the sales numbers. Overall Blu-ray, generated $13.3 million in sales, which was down 15.8% from last week. On the other hand, it was ahead of last year's figure by 144%, which is by far the more important number. Compared to DVDs, Blu-ray represented 7.9% of total sales and 8.8% of the top 20 index. The best-selling Blu-ray of the week was Hannah Montana the Movie. That's right, the best selling Blu-ray of the week was a movie aimed at 'Tween girls, the demographic least likely to own a Blu-ray player. (This explains why overall sales were down.) That film sold an estimated 65,000 units on Blu-ray, while The Last House on the Left was second with 40,000 units. Dexter - Season Three opened in fifth place with 25,000 units sold, which is very strong for TV on DVD sales, as the category has lagged behind in High Definition adoption.


Filed under: Video Sales, Hannah Montana the Movie, I Love You, Man, 17 Again, The Last House on the Left