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At Least It Was Big on IMAX

November 11th, 2009

Disney's A Christmas Carol took in $4.2 million on 181 IMAX screens during its opening, which represented 14% of its total box office in just 3% of the theaters it played in. Some are reporting this is the highest percentage earned by a wide release, which is partially due to its per screen average of $23,000, but it also had a lot to do with its softer than expected theatrical debut. It opened with $560,000 internationally in 28 IMAX theaters, and it is only half way done with its international rollout.

Next up for IMAX is Avatar in mid-December, but there's a bit of a wait between that film and Alice in Wonderland, which opens in March.


Filed under: Alice in Wonderland, Disney's A Christmas Carol, Avatar