Follow us on

Weekend Estimates: 2012 Sets World on Fire

November 15th, 2009

Buy at

Roland Emmerich struck box office gold again over the weekend as 2012 opened with a blockbusting $65 million, according to Sony's estimate, released on Sunday morning. That's just shy of the $68 million earned by The Day After Tomorrow back in 2004 and one of the ten biggest opening weekends in November (see list). Although critics were generally lukewarm about the movie as a whole, the consensus is that the special effects are worth the price of admission, and moviegoers showed they agreed with that analysis.

In second place, Disney's A Christmas Carol fell just 26% to $22.3 million, which will give the studio some hope that they can recoup their costs. They'll be hoping to keep the weekend box office up around $20 million over the Thanksgiving long weekend to make that happen.

The other big story of the weekend, however, is the continued massive performance in limited release for Precious, which earned $6.1 million in 174 theaters this weekend for a per theater average of $35,000. If it wasn't for Paranormal Activity breaking the record last month, that would have equaled the mark for the fewest theaters for a movie in the top five ever. However one looks at it, Precious it set for a major expansion and is likely to be an Awards Season favorite.

Also in limited release, The Fantastic Mr. Fox had a great opening in four theaters, earning $260,000 for an average of $65,000. It will expand wide over Thanksgiving.

The other wide release of the week, Pirate Radio, made a more modest debut with an estimated $2.9 million in 882 theaters. Focus will probably be fairly content with that, given the work they went through to position the movie for the US market. It is, however, very similar to the opening weekend of Taking Woodstock, which had a disappointing run during the Summer.

- Weekend Estimates

Filed under: Weekend Box Office