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Avatar Continues to Earn Big Bucks on IMAX

December 29th, 2009

Avatar was solid on IMAX, down less than 10% to $8.8 million on 179 screens domestically to lift its total to $28 million so far. It expanded in Japan and Poland and reportedly broke records in both markets, which helped it add $3.6 million on 70 IMAX screens for a total of $11 million internationally and $39 million worldwide.

Looking forward, by this time next week, the film should be at $50 million worldwide and it has yet to open in China, which is rapidly becoming a major movie market. Domestically, it has IMAX screens almost all to itself until Alice in Wonderland opens in March, so it should continue to have strong legs.


Filed under: Avatar