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Juno Finds Treasure on the Per Theater Chart

December 27th, 2007

Only two films crossed the $10,000 mark this past weekend, and they were at the opposite ends of the spectrum. National Treasure 2: Book of Secrets topped the list earning an average of $11,687 in 3,832 theaters while earning first place on the overall box office charts as well. On the other hand, it was a limited release, Juno, that scored the only other $10,000 run with an average of $11,230 in just over 300 theaters.

On a side note, I've seen the theory floated that Juno is doing so well in part because of the Jamie-Lynn Spears pregnancy story that broke shortly after the film's release. I'm not sure this theory can be proven or not, but it does segue nicely into a point I would like to make. Her name is Jamie-Lynn Spears and not Britney Spears' sister and most news organizations seem to call her. She has her own name, and she has her own career. Not only did she have a cameo in Crossroads, but she's been in two successful TV shows, which is more than Britney Spears has done recently. And I suspect this won't kill her career either. You wouldn't hear Daniel Baldwin called Alec Baldwin's brother instead of Daniel Baldwin, or hear Owen Wilson's brother instead of Luke Wilson. So this comes across as a lack of respect for Jamie-Lynn Spears.

No other new release came close to $10,000 this weekend with Taare Zameen Par coming the closest with an estimated $5000 average in 70 theaters. Steep was the only other limited release to earn more than $1000 over the weekend with an estimated average of $1200. Sadly, Flakes bombed with just $311 in one theater while Blonde Ambition earned just $1322 in 8 theaters for an average of $165.

Due to the holidays, too many limited releases did not release weekend numbers yet and there were no confirmed milestones as of yet. After next week when things calm down, there will be an extensive list of such films.


Filed under: National Treasure 2: Book of Secrets, Juno, Steep, Blonde Ambition, Flakes