Another Million Dollar Weekend for NASCAR

March 31, 2004

For the third weekend in a row NASCAR: The IMAX Experience earned more than $1 million. That's a feat not even Star Wars: Attack of the Clones could accomplish.

With nearly $5 million in the bank, NASCAR: The IMAX Experience should be able to earn a lot more during its run. At least until Sacred Planet opens in three weeks. At that point the fortunes of both movies will depend on if they split the IMAX box office, or complement each other.


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Filed under: NASCAR: The IMAX Experience, , Sacred Planet