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Home Market Numbers: Aladdin Shakes Things Up

November 11th, 2015

San Andreas

It was a strange week on the home market, as there were two new releases that could legitimately say they won on the combined DVD and Blu-ray chart for October 18th. San Andreas sold 801,000 units / $16.42 million for an opening week Blu-ray share of 40%. This put it on top of the chart; however, Aladdin arguably had the better week, as it sold 706,000 units / $13.92 million, all of which was on Blu-ray.

Tomorrowland opened in third place with 353,000 units / $6.18 million for an opening week Blu-ray share of 48%. Had the film only cost $100 million, it would have been a financial success. But it cost $170 million to make, so Disney is going to lose a lot of money here. The Avengers: Age of Ultron fell to fourth place with 265,000 units / $4.61 million over the week for totals of 2.88 million units / $51.82 million after three weeks of release. It is now the second best 2015 release of the year, behind just 50 Shades of Grey and it won't stay there long. Magic Mike XXL rounded out the top five with 118,000 units / $2.35 million over the week for a total of 441,000 units / $8.00 million after two.

Mad Men: The Final Season, Part 2 opened in tenth place with 52,000 units / $1.01 million. Its opening week Blu-ray share was just 6%. That's bad, even for a TV on DVD release. Dope earned 13th place with 33,000 units / $606,000. Its opening week Blu-ray share was 47%, which is great for this type of release. Next up is The Gallows, which earned 15th place with 31,000 units / $524,000. Its opening week Blu-ray share was just 22%. That's bad, even for a low-budget horror movie. The final new release of the week was My Little Pony Equestria Girls: Friendship Games, which opened in 25th place with 15,000 units / $188,000. Its opening week Blu-ray share was 16%, which is amazing for a show aimed at young girls. However, it does have a large adult audience as well.

The Blu-ray release for Aladdin helped the overall Blu-ray market. Growth from last week was stellar at 32% in terms of units and 33% in terms of revenue. Compared to last year, there were 26% more units sold, while the revenue was 7.3% higher.

On the other hand, DVD sales were not as strong. Compared to last week, there were 11% fewer units sold, while the overall revenue was 8.5% lower. Compared to last year, total sales were 5.7% lower, while the revenue was 6.7% lower.

The decline in DVD sales plus the growth in Blu-ray sales helped the overall Blu-ray share raise to 38%, compared to 29% for last week and 32% for last year. If we just look at the top 30 titles, then the Blu-ray was 54%, compared to 44% for last week and 46% for last year. A 50% Blu-ray share in the top 30 is a great level for Blu-ray to maintain.

Jurassic World is among only a few new releases for next week's chart. It is the only new release that matters. It should become the fastest selling new release of 2015, possibly by a large margin. It might sell better than last year's top 30 DVDs and Blu-rays. It will be able to do this, because last year's new releases were terrible. The best new release was Earth to Echo, which only managed third place on the combined chart. 2015 should have clear wins across the board.

- Combined Blu-ray and DVD Chart

Filed under: Video Sales, Jurassic World, Avengers: Age of Ultron, Tomorrowland, San Andreas, Magic Mike XXL, Dope, The Gallows, My Little Pony Equestria Girls: Friendship Games