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Thursday Night Previews: Strange Trolls the Competition with $9.4 million

November 4th, 2016

Doctor Strange

Doctor Strange earned $9.4 million during its previews, which is the best preview performance since Suicide Squad pulled in $20.5 million in August. However, August is a very different month, so it would be better to compare this result to other November releases. $9.4 million is better than the $5.25 million Spectre earned, but well below the $16.0 million The Hunger Games: Mockingjay—Part 2 managed. That leaves us with a lot of mixed signals. The film’s 90% positive reviews are better than all three of those films, so it should have better legs. On the low end, it could earn $65 million, while on the high end, it could still match our prediction of $85 million.

Trolls was way back with just $900,000 in preview earnings. The most obvious film to compare it to is The Peanuts Movie, which opened this weekend last year. However, that film didn’t have previews. Stork did have previews, but only managed $435,000. Trolls is getting better reviews, so $45 million is possible.

Hacksaw Ridge was next with $750,000. By comparison, Fury earned $1.2 million on its way to a nearly $24 million opening weekend. Hacksaw Ridge’s reviews might help it to $15 million over the weekend. That’s close to our prediction.

- Doctor Strange Comparisons
- Trolls Comparisons
- Hacksaw Ridge Comparisons

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