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Thursday Night Previews: Split Consolidates Movie Audiences with $2 million in Previews

January 20th, 2017


Split started off with $2 million in previews, which is better than anticipated. It is also nearly double what The Visit managed during its previews in 2015. This doesn’t mean Split will earn twice as much as The Visit did. Different times of year and different levels of competition make that very unlikely. Even so, an opening of $25 million is now more likely than it was before these numbers came out.

Meanwhile, xXx: Return of Xander Cage earned $1.2 million during its previews, which is more than double what The Last Witch Hunter earned. It is also on par with expectations, more or less, and we are not adjusting out prediction of $21 million. That said, its reviews have fallen to just 35% positive. This isn’t good, but it isn’t as bad as some were fearing. Let’s hope they don’t continue to fall as the weekend progresses.

- xXx: Return of Xander Cage Comparisons
- Split Comparisons

Filed under: Midnight Box Office, xXx: Return of Xander Cage, Split