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Thursday Night Previews: Thor Shocks Box Office with $14.5 million in Previews

November 3rd, 2017

Thor: Ragnarok

Thor: Ragnarok was expected to earn more than $100 million over the weekend. In order to do that, the film needed about $12 million during previews. It earned $14.5 million. If it has the same multiplier people were expecting, then this puts it on track for a $120 million opening weekend. I think we should be a little more conservative. Granted, its reviews remain over 90% positive, so it should have positive word-of-mouth, but the hype could also result in a front-loaded weekend. That said, I think $110 million is a rather safe bet at this point, while if it is leggier than the average blockbuster, then $125 million isn’t out of the question.

A Bad Moms Christmas opened on Wednesday with $2.52 million, and it fell 20% to about $2 million on Thursday. (Although we are still waiting for the official Thursday number, so that could change.) The reviews are only 30% positive, down 28 points from the original’s reviews. Worse still, the film earn a B from CinemaScore, which is a full letter grade lower than it’s predecessor managed. This is a little lower than expected, so look for just under $20 million over the five-day weekend.

- Thor: Ragnarok Comparisons
- A Bad Moms Christmas Comparisons

Filed under: Midnight Box Office, Thursday Night Box Office, Thor: Ragnarok, A Bad Moms Christmas