Friday Estimates: Winchester Earns First on Friday with $3.61 million, but Jumanji is Gunning For It
February 3, 2018
Winchester started out in first place on Friday with $3.61 million. That’s the good news. The bad news is, well, everything else. Its reviews have fallen to just 8% positive, while it earned a B minus from CinemaScore. To be fair, a lot of horror movies actually do worse than that with CinemaScore, as horror fans are notoriously hard to please. Since it is a new release and its word-of-mouth is likely going to be quite bad, it will have shorter legs than the rest of the films on this list and will very likely drop to third place by the end of the weekend with roughly $9 million. This is close enough to our prediction that I’m going to call it a victory.
Maze Runner: The Death Cure was second with $3.01 million on Friday, but that’s enough that it will overtake Winchester over the full weekend. Its Friday box office is 64% lower than its opening Friday and a little bit lower than we anticipated. It should still get to $10 million, putting it within a rounding error of our prediction.
Jumanji: Welcome to the Jungle was in third place with $2.88 million; however, that’s just 24% lower than last Friday putting it on pace for just over $12 million, if it has the same internal multiplier. Granted, the Super Bowl weekend will hurt it a little, but I don’t think the crossover audience is that great between the two entertainment options, so first place with over $11 million seems likely.
Filed under: Friday Estimates, Maze Runner: The Death Cure, Jumanji: Welcome to the Jungle, Winchester