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Thursday Night Previews: Freed Starts Strong with $5.6 million

February 9th, 2018

Fifty Shades Freed

Fifty Shades Freed got off to a fantastic start with $5.6 million from its previews on Thursday. This is nearly identical to the $5.72 million earned by Fifty Shades Darker. Add in the slight improvement in Tomatometer scores and I think we might have been a little pessimistic in our prediction. We will get a better idea where the film is at tomorrow, but for now, I’m bumping our prediction from $38 million to $42 million.

Previews were not held for Peter Rabbit, which makes sense, as family films generally don’t do well during previews, as the target audience has to get to bed, because they have school the next day.

On the other hand, there were also no previews for The 15:17 to Paris and this is a bad sign. It is clear the studio thinks they have a dud on their hands. The critics agree.

- Fifty Shades Freed Comparisons
- Peter Rabbit Comparisons
- The 15:17 to Paris Comparisons

Filed under: Thursday Night Box Office, Midnight Box Office, Fifty Shades Freed, Peter Rabbit, The 15:17 to Paris, Fifty Shades of Grey