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Weekend Estimates: Fifty Shades Finishes with $38.8 Million

February 11th, 2018

Fifty Shades Freed

Fifty Shades Freed caps the Shades franchise this weekend with a solid $38.805 million debut, according to Universal’s weekend estimate. That’s down from Fifty Shades Darker’s $46.6 million opening, but nowhere near the drop between the first and second movies—Fifty Shades of Grey came out the gate with $85 million back in 2015, although it was helped by Valentine’s Day falling on Saturday.

Fifty Shades Darker got a roughly $7 million boost from Valentine’s Day last year, and that will help Freed considerably in its bid for $100 million domestically. It’ll still be touch and go, but the Presidents Day long weekend will help it too.

Internationally, Freed will do around $98.1 million this weekend, with 54 number ones from 57 markets. Germany leads the way with a $10.676 million weekend; the UK will generate about $8.8 million in business; France follows with $8.675 million, in spite of bad weather; Italy will be worth $7.182 million; Russia $6.953 million; Brazil $6.604 million; Spain $5.187 million; and Australia comes in with $4.788 million. The film is basically playing excellently everywhere, and the franchise as a whole passed $1 billion globally on Friday.

On the other end of the content spectrum, Peter Rabbit will set off with $25 million this weekend, just a little ahead of expectations, and a good start for a film that will play well through the holiday next weekend and into the early Spring. Reviews are so-so for the family film though, and it will have its work cut out to reach $100 million. By way of comparison, Paddington 2 has so far earned $38.4 million after opening with $11 million, and getting better reviews.

The 15:17 to Paris will open with about $12.6 million, which is a bit below expectations, and isn’t helped by generally negative reviews. It will put together another $5.3 million from international territories, with Italy the best performing market with $1.5 million.

Jumanji will be down just 10% from last weekend, with $9.82 million for $365.65 million in total domestically. Adding in another $516.1 million internationally, the film is now Sony’s 3rd-best worldwide performer of all time.

The Greatest Showman will earn a projected $6.4 million for $146.5 million in total, and land in 5th place in its eighth weekend.

- Weekend estimates
- Fifty Shades Freed franchise history

- Fifty Shades Freed comparisons
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Peter Rabbit Comparisons
- The 15:17 to Paris Comparisons
- Jumanji: Welcome to the Jungle Comparisons
- The Greatest Showman Comparisons
- Maze Runner: The Death Cure Comparisons
- Winchester Comparisons
- The Post Comparisons
- Den of Thieves Comparisons

Filed under: Weekend Box Office, The Greatest Showman, Fifty Shades Freed, Jumanji: Welcome to the Jungle, Peter Rabbit, Paddington 2, The 15:17 to Paris, Fifty Shades of Grey
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