International Box Office: Fifty Shades Earns more than Fifty First Place Finishes
February 14, 2018
Fifty Shades Freed made its international debut in 57 markets, earning first place in 54 of them. Overall, it earned $96.5 million internationally for a worldwide debut of $135.2 million. The film’s biggest market was Germany, where it earned $10.36 million on 731 screens. It earned similar openings in France ($8.90 million on 700 screens) and the U.K. ($8.22 million in 603 theaters). Add in more first place openings in Italy ($7.29 million on 517 screens); Russia ($6.99 million on 1,430); and Brazil ($6.26 million on 650), and the film was much stronger internationally than domestically. The studio’s share of the worldwide box office is already $60 million, which is more than the film cost to make. Assuming the film gets to $300 million worldwide, which is almost guaranteed at this point, the film will make a healthy profit before it reaches the home market.
Maze Runner: The Death Cure was pushed into second place with $23.5 million in 80 markets for totals of $180.0 million internationally and $326.6 million worldwide. The film’s only major market debut came from France, where it earned third place with $5.6 million.
The Greatest Showman slipped a spot to third with $8.9 million in 55 markets for totals of $167.9 million internationally and $314.5 million worldwide. The film has made enough to cover its entire production budget and very likely all of its advertising budget. The latter claim depends on if the studio upped its advertising budget after its initial success.
Secret Superstar returned to the chart in fourth place with $8.66 million during its fourth week in China for a total of $108.97 million in that market. The film is the latest, but assuredly not the last Indian film to reach the century mark in China.
Pad Man opened in fifth place with $8.45 million on 2,918 screens in 7 markets. Nearly all of this came from the film’s first place, $7.56 million on 2,754 screens in its native India.
Jumanji: Welcome to the Jungle got knocked out of the top five, but it is the biggest hit currently playing in theaters, so it is worth keeping track of. This weekend, it added $8.35 million on 6,385 screens in 83 markets for totals of $517.78 million internationally and $883.64 million worldwide. The film has yet to open in Japan and it will be well over $900 million worldwide by the time it gets there. It would have to be an unreasonably large hit in Japan to get to $1 billion worldwide, but I’m not willing to completely dismiss that possibility either.
Filed under: International Box Office, The Greatest Showman, Maze Runner: The Death Cure, Fifty Shades Freed, Jumanji: Welcome to the Jungle, Secret Superstar, Padman