Thursday Night Previews: Red Sparrow Pulls In $1.2 million, Death Wish not as Lively
March 2, 2018
Red Sparrow had a respectable start at the box office with $1.2 million during Thursday night previews. Although this is an acceptable start; although it is lower than the $1.52 million earned by Atomic Blonde. However, that film was a summer release and opening in the summer helps midnight showings. I’m still comfortable with our $18 million prediction.
On the other hand, Death Wish struggled with just $650,000. This is $50,000 lower than The Commuter managed earlier this year. This film's run seems like a fair comparison, at least in terms of target audience. This film’s reviews are much worse than The Commuter’s were and that will hurts its internal multiplier. Look for a $12 million to $13 million debut.
- Red Sparrow Comparisons
- Death Wish Comparisons
Filed under: Midnight Previews, The Commuter, Red Sparrow, Death Wish