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Thursday Night Previews: Timely Start for Wrinkle

March 9th, 2018

A Wrinkle in Time

A Wrinkle in Time opened with $1.3 million during its previews. This might seem like a low amount; however, it is a live action family film and those tend to struggle during previews, but bounce back during the weekend. For example, Paddington 2 only managed $325,000 during its previews, but it went on to make $11 million during its opening weekend. A Wrinkle in Time won’t have the same legs, because its reviews are mixed. That said, it has a shot at first place with $35 million or more, which is in line with what we predicted.

The Strangers: Prey at Night was well back with $610,000 during previews. On the positive side, its production budget was just $5 million, which is barely more than half of the $9 million it cost to make the original. On the negative side, it is a horror film and the reviews are weak, so it won’t have great legs. The positives seem to outweigh the negatives, so it should make about $10 million to $11 millions over the weekend.

Gringo only managed $190,000 during its previews, which is very much in line with our $3 million expectations. The film isn’t earning the worst reviews of the weekend, but that’s damning it with faint praise.

The Hurricane Heist also had previews last night, but no numbers have been released. That’s really bad news for the studio.

- A Wrinkle in Time Comparisons
- The Strangers: Prey at Night Comparisons
- The Hurricane Heist Comparisons
- Gringo Comparisons

Filed under: Midnight Box Office, Thursday Night Box Office, A Wrinkle in Time, Gringo, Paddington 2, The Strangers: Prey at Night, The Hurricane Heist
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