Thursday Night Previews: Equalizer nearly Equals Mamma Mia
July 20, 2018
Mamma Mia: Here We Go Again! pulled in $3.4 million during its previews on Thursday, which is a figure that is nearly impossible to judge. There simply are not enough live-action musicals released to compare to. The vast majority if those that do come out come out at Christmas time, so it is a poor comparison. Rock of Ages is the closest both in terms of style (Both films are Jukebox Musicals.) and release dates, but that film came out before midnight shows became standard. I’ve seen some compare it to Pitch Perfect 2, but that was a sequel and that messes with the comparisons. That said, $3.4 million is still a good amount. The reviews suggest good legs and a $35 million opening is likely, which is a little better than predicted, by a little bit.
The Equalizer 2 earned $3.1 million during its “midnight previews”. I put that term in quotes, because the previews began at 4 pm. If you just used that number and compared it to Skyscraper’s previews, then The Equalizer 2 would be on pace for a nearly $40 million debut. However, since it had so many more screenings, it will obviously be more front-loaded. How front-loaded is still an open question. We predicted $27 million and at the moment I’m happy with that. We will of course adjust that tomorrow, if Friday’s numbers warrant it.
There are no numbers to report for Unfriended: Dark Web.
- Mamma Mia: Here We Go Again! Comparisons
- The Equalizer 2 Comparisons
- Unfriended: Dark Web Comparisons
Filed under: Midnight Previews, The Equalizer 2, Skyscraper, Mamma Mia: Here We Go Again!, Unfriended: Dark Web