February 1st, 2020
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We had a great start to the year, sort of. Most films that opened / expanded wide in January are going to miss expectations; however, Bad Boys for Life and 1917 are so much stronger than anticipated that they alone will more than make up the difference. Looking forward, Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) is almost guaranteed to be the biggest hit of the month. There are two questions. Firstly, is it going to top Bad Boys for Life and become the biggest hit of the year so far? Secondly, is it going to be the only $100 million hit of month? Hopefully the answers to those questions are yes and no respectively, but no to both is would still be good news overall. Sonic the Hedgehog is looking better than before and frankly Paramount needs a hit after a very troubling 2019. Meanwhile, there are several midlevel hits that could help the overall box office. Last February was a mixed month with some hits, like How to Train Your Dragon: The Hidden World, but some disappointing results as well, like from The Lego Movie 2: The Second Part. I think it will be a close race in the year-over-year competition with 2020 winning some weeks and losing others.
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June 1st, 2018
This May was an odd month, as Avengers: Infinity War opened on the last weekend of April, rather than the first weekend of May. This meant May started out slowly, but Deadpool 2 and Solo: A Star Wars Story did well enough to give 2018 a healthy lead over 2017. Looking forward, there are two potential monster hits this month, Incredibles 2 and Jurassic World: Fallen Kingdom, and another $100 million hit, Ocean’s 8. Last June, there were four $100 million hits, led by Wonder Woman, which pulled in over $400 million. I think 2018 and 2017 will be an even match at the top, so 2018 will have to rely on depth to improve upon its lead over 2017.
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January 1st, 2018
2017 wasn’t a good year. It started out well and ended on a high note, but the summer was a disaster and that proved to be too much for the rest of the year to overcome. Fortunately, The Last Jedi and Jumanji: Welcome to the Jungle are still doing very well and will help January get off to a fast start. Unfortunately, the biggest new release of January is Paddington 2 and it isn’t expected to match its predecessor at the box office; it certainly won’t top $100 million domestically. It is unlikely any of the Oscar contenders will hit the century mark in January either. This is really bad news, as last January, we had a new release, Split and an Oscar contender, Hidden Figures, which both topped that milestone with ease. 2018 should get off to a faster start in the first two weeks, but overall, this month will end with a loss.
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June 1st, 2015
May turned out to be softer than anticipated with The Avengers: Age of Ultron missing expectations by about $100 million. Additionally, only Pitch Perfect 2 really topped expectations. May 2015 kept pace with May of 2014, more or less. June doesn't have any films as strong as Age of Ultron, but there are two films that should have no trouble getting to $200 million. Those two films are Jurassic World and Inside Out and I'm not sure which one will turn out to be the biggest hit of the month. Last June, the biggest hit was Transformers: Age of Extinction, but both Jurassic World and Inside Out should top that film, albeit by small margins. On the other hand, last June had four other films that reached $100 million, while this time around only Spy! and Ted 2 have a real shot at that milestone. 2015 is stronger at the top, but has weaker depth. It will be interesting to see if 2015 will keep pace with 2014 over the course of the full month.
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September 1st, 2013
August ended, and we should be very grateful for that. Lee Daniels' The Butler was a surprise hit, while We're the Millers did better than expected. However, most other films that were expected to be solid hits failed to live up to expectations. Fortunately, August of 2012 was even worse, so 2013 regained the lead on the year-to-year comparison during the month. Looking forward, there is exactly one film that will likely become more than a midlevel hit in September: Cloudy with a Chance of Meatballs 2. That film has a chance to reach $100 million in total. Most of the rest of the new releases will be lucky if they get halfway there. Fortunately, September of 2012 was even worse. Hotel Transylvania was a surprise hit, earning nearly $150 million, and there were a few others that topped $50 million, but there were also several outright bombs. If we can avoid those types of bombs, then 2013 should continue its winning streak.
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