February 15th, 2016
There's no major release this week. I was tempted to give Spectre the Pick of the Week honor, but the screener arrived too late to get the review done over the weekend. None of the big releases are worth the Pick of the Week title. There are a number of smaller releases that are worth considering for Pick of the Week, including The Kid, which tops the list.
On a side note, this week's list is a little shorter than I would have liked, because the people who run Amazon are morons. They've changed the New Releases page, again, making it even harder to find a list of new releases for the week. Additionally, there are some films, like Black Mass, that weren't on the list of releases for this week before the changes were made. I understand why physical stores reorganize every once and a while, because if people have to walk to the store to find something, they are more likely to buy something else on a whim. However, these people physically walked to the store, so if they don't buy what they came for, it will be a wasted effort. On the other hand, people go to Amazon by clicking a button. Making it harder to find new releases for that week won't make it more likely they will buy something else. It means they are more likely to not buy anything at all.
February 1st, 2015
It was a record-breaking January thanks entirely to American Sniper, which set records, both during its limited release run and especially when it expanded wide. There were a couple of other films that did well, but for the most part, it was a typical January. The question is, will American Sniper boost the overall box office, which would help February, or will its effects fade as it does? There are ten wide releases in February; there are a few films that may or may not open in the top ten. Of these, there are only two that have a real shot at true box office success. The biggest film in terms of buzz is Fifty Shades of Grey, which looks so, so bad. Personally, I would rather watch The SpongeBob Movie: Sponge Out of Water a hundred times than sit through just the trailer for Fifty Shades of Grey. If Fifty Shades of Grey becomes the biggest hit of the month, it will mrean the end of civilization. Because. I. Will. End. Civilization. Last February was mostly mediocre, except for The LEGO Movie which was a huge early year hit. There's no chance any film opening this month will match The LEGO Movie; the top two films likely won't match The LEGO Movie. Because of this, 2015 will need to rely on depth to come out ahead. I'm not sure how likely that will be.
August 22nd, 2014
It's a short list this week with only a handful of films. Fortunately, there are two films opening in limited release that are earning strong buzz and great reviews: Love is Strange and The One I Love. Both should find audiences in theaters. Another film, To Be Takei, is also earning great reviews and could do better than most documentaries.