July 1st, 2015
June was a much better month than expected due to two films, Jurassic World and Inside Out. Had those two films merely matched expectations, then 2015 would have likely fallen behind 2014. As for this coming month, there are five weekends in July and each week there is at least one film with the potential to reach $100 million. Most weeks there are two films that at least have a shot at getting to the century mark. The biggest hit of the month will likely be Minions, which has already opened in several international markets and it's ahead of Despicable Me 2 at the same point. That film made more than $300 million and nearly $1 billion worldwide, so any growth would be fantastic. There are also a number of potential $200 million films, led by Ant-man. Ant-man is the latest release in the Marvel Cinematic Universe, a franchise that has averaged $300 million domestically over eleven films and all of the past six films have reached at least $200 million. I'm not saying this one is guaranteed to do the same, but you can't dismiss that possibility. Mission: Impossible - Rogue Nation and Pixels have smaller chances to get to $200 million, but you have to at least entertain the possibility. Additionally, last July was a lot weaker than this July looks to be, so 2015 should win in the year-over-year comparison most weeks. Or I might have let the box office success of June cloud my judgment. We will soon find out.
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February 17th, 2014
Thor came out in 2011 and cost $150 million to make. However, it barely made a profit. In fact, had it been a stand-alone movie, it would have very likely lost money. Had it not been for The Avengers boosting the home market numbers, it might have lost money. On the other hand, Thor: The Dark World cost $170 million to make and pulled in 40% more at the worldwide box office. Is it also 40% better? Or did it benefit from the big picture The Avengers movie universe has pulled together?
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