The Numbers - Box Office Data, Movie Stars, Idle Speculation
Sunday, February 25, 2018

The Crunch

In The Crunch, Bruce Nash provides analysis of the numbers underlying the film industry. Do you have an interesting movie numbers question? Send it to and Bruce will consider it for The Crunch.

18th Annual Predict the Academy Awards Competition

January 27, 2015

Today we're launching The Numbers 18th Annual Predict the Academy Awards Competition, our traditional chance for you to win some great prizes, and for all of our readers collectively to predict who will win the Oscars on February 22. The top selection for Best Picture in our contest has gone on to win the Best Picture Oscar 14 times in the previous 17 years we've run the contest, and we've correctly predicted the Best Animated Feature 11 times out of 13. That represents a batting average of over 80%—an amazing performance when you consider that there are now nine or ten nominees for Best Picture each year.

Uniquely among Oscar contests, when you make your predictions, we show you how many people have voted for each movie so far, and allow you to go back and change your choices. In fact, you can come back at any time to update your predictions as news breaks and sentiment changes about different nominees. But beware our tie-breaking rule: if multiple people correctly predict the same number of winners, whoever made their picks first will win the prize.

So enter now for your best chance of winning our grand prize: every film nominated for Best Picture on DVD or Blu-ray. We will send you all eight films that are nominated as soon as they become available on the home market, and you get to choose either the DVD or Blu-ray version.


Introducing Comprehensive International Tracking

November 10, 2014

We’re pleased to announce another new feature at The Numbers today: comprehensive international box office tracking. This new coverage will include detailed breakdowns of the international performance of leading films, including weekend-by-weekend coverage in each territory, with updates as soon as we receive numbers from sources worldwide. Our tracking differs from other sources in a number of key aspects, all designed to provide the most comprehensive, timely, and accurate breakdown of the international performance of films in theaters (more on that below the fold). The first film we’ll be tracking is Interstellar, and we’ll be adding new movies regularly.


New at The Numbers: Trending Movies and People, and More

October 19, 2014

We’re pleased to make announcements today about some new features on the site, and our future plans. We’ve received a recent spike in traffic at The Numbers, which has allowed us to hire some extra development and research people, and they are hard at work implementing the features that we’ve been asked for most over the years. The early fruits of their labors have hit the site with new trending movies, most anticipated movies, and trending people pages; and (huge) new lists of production companies and home video distributors.


We’re Hiring: Research Assistant Position

August 26, 2014

Nash Information Services, LLC, the owner of The Numbers and OpusData has an open position for Research Assistant. If you’re interested, and you’re a good fit for the job description below, please send your resumé to The interview process will start the week of September 2.


Analysis: Sandra Bullock is Hollywood’s Top Actress

June 30, 2014

With the recent weak performance of films such as Transcendence and Edge of Tomorrow at the box office, there’s been a lot of talk recently about how much actors and actresses are really worth to a film. The poor performance of these films hasn’t come as a huge surprise to followers of the Bankability Index, which produces valuations considerably below the $20 million that Johnny Depp reportedly earned from his lead role in Transcendence, and we thought this is a good opportunity to look at what the Index says about the most valuable actors and actresses in the business.

With Angelina Jolie making headlines for all the right reasons for her starring role in Maleficent, it seemed only fitting to start with an analysis of the most valuable actresses in Hollywood. For this chart, we’ve taken each star’s worldwide Bankability Index and divided it by the number of films they make each year to get an estimate of the average value they bring to a film, as of June, 2014.


Analysis: March Bankability and the Top Dramatic Actors

April 1, 2014

In the March update to our Bankability Index, our list of industry influencers increases to 14 people and we examine the top actors and actresses in dramatic roles in movies.

Overall, March's chart reflects the relatively modest start to the year at the box office. Samuel L. Jackson moves back into second place in the overall chart thanks to his appearance in RoboCop, Hans Zimmer was helped by his composing for Winter's Tale and Son of God (and will be further helped in April's chart through his involvement in Divergent–does the man ever sleep?). Leonardo DiCaprio continues to benefit from his producing roles in The Wolf of Wall Street, Out of the Furnace and Runner Runner. Finally, Frozen helps John Lasseter solidify his 11th place in the chart.

This month's new entry is Morgan Freeman, who got a very handy boost from his voice role in The LEGO Movie, and was also helped by some work we did on our archive of credits. That combination takes him to 14th on the Worldwide Chart, up 3 places from February.

All this activity has kept us pretty busy, but it's our new Bankability feature that really kept us burning the midnight oil this month: The Bankability Index Casting and Hiring Guides...


Analysis: Oscar Preview

February 26, 2014

Sunday night is Oscar night in Hollywood, and, as we do every year, we'll be providing analysis and insight into the industry's biggest event of the year. Here's a preview of what we have in store.

First, our Predict the Academy Awards contest is nearing its deadline for entries. It's not too late to enter, and you stand a chance of winning all nine Best Pictures nominees on Blu-ray or DVD. We'll be announcing our projected winners, based on votes in the contest, on Sunday afternoon, in time for you to cheat on your Oscar party ballot!

C.S. has been publishing his previews of each of the major award categories, with Adapted Screenplay, Original Screenplay, Lead Actress, Lead Actor, Supporting Actor, Supporting Actress, Documentary and Animated Feature all previewed so far, and the Best Director and Best Picture previews coming on Thursday.

But that's not all...


Analysis: DiCaprio and Lasseter Big Gainers in February's Bankability Index

February 20, 2014

Box office powerhouse Frozen has propelled head of Disney Animation (and Pixar) John Lasseter into 11th place in The Numbers Bankability Index for February. The Index measures the value people generate in the industry, and Lasseter certainly deserves his place towards the top of the chart, having built Pixar into an animation powerhouse, and rebuilt Disney's in-house animation studio so effectively that it's close to knocking Pixar off its perch as the industry leader.


Analysis: The Numbers Bankability Index Under the Covers

November 13, 2013

On Tuesday we launched The Numbers Bankability Index, a new service to help assess the value that different people bring to the industry, from actors and actresses to directors, screenwriters, producers, and anyone else involved in the creative process of making a movie. In this article, I'll look more deeply into how the Index is compiled, and how we use the tools behind it to analyze questions about people in movies.

If you haven't already, now's a good time to look at our announcement video, and the November Edition of the Worldwide Bankability Index.


Introducing The Numbers Bankability Index

November 12, 2013


Analysis: That Music You Hear? It's Probably By Hans Zimmer

September 22, 2013

Top-grossing people in technical roles

Last week I unveiled our new People Records section and talked about some of top performers across different types of acting, from the blockbusting superstars to the unsung heroes, to the cameo kings and queens. We've added some more charts to the record section this week, this time covering technical roles, and once more there's a lot of data to be mined.


Analysis: Superstars, Side Kicks and Cameo Kings

September 14, 2013

Top-grossing actors and actresses in leading roles

Over the past two or so years, we've been working on one of the biggest projects we've ever undertaken: building out our database of acting and technical credits to include complete information on every acting role and significant technical credit for movies for which we have box office information. While work on this vast task continues (and will, of course, continue as long as films are being made), we have enough coverage of the industry now to start doing some serious analysis. Over the next month or two, I'll be looking at some of the things we've found and we'll be rolling out new features at The Numbers that take advantage of the dataset. This week, I'll look into how we are categorizing acting roles, and discuss the first charts in our new People Records section.


The Crunch: Back from a Summer Break with a Bunch of Links

August 24, 2013

After a fairly extended Summer break, there's quite a lot of catch-up to do. I have a few posts already in the pipeline, including the second part of my series on Medium Data (the second article has grown big enough that it might turn into a mini-series of its own). I also have a lot more movie analytics work coming down the pike. First though, I have a big list of articles and web sites I've been meaning to share.


Analysis: How Medium Data Can Address Big Data's Woes

May 1, 2013

© iStockPhoto/enot-poloskun

We live in a world that is being transformed by Big Data. The ability to gather and process vast amounts of information, and the development of analytical tools to find meaning in it all, promises to change business, science and social practices.

It's already changing the way companies like Target and WalMart do business and how the CDC plans for 'flu season. It's a hot topic for good reason. But it also has its limitations and problems, which are becoming more apparent as Big Data becomes more widely used. Ultimately, the solution to these problems will lead us to a new way of looking at analytical work -- a more focused and rigorous approach. Medium Data.


Argo Predicted as Best Picture, Awards to Be Spread Far and Wide

February 24, 2013

Voting is closed in our annual Predict the Academy Awards contest, and Argo is the clear favorite to pick up the Best Picture award, based on the opinion of nearly 500 entrants. Ben Affleck's thriller took an impressive 80% of the vote, more than six times the score of Lincoln, which took second place in the poll. Coincidentally, the contest has predicted the winner of the Best Picture Oscar 80% of the time in the 15 years we've been running it. Quite a few other categories have strong favorites, but there are also some really close calls, and it looks as though the awards will be shared by several films tonight.

- Votes in Each Category
- Predicted Winners in Each Category


Analysis: Updating Our Video Tracking System

January 19, 2013

Creative Commons image courtesy of redjar

We've been publishing our video sales charts for a little over five years now. In that time, I've made various tweaks to the algorithms and introduced Blu-ray sales tracking. We're starting 2013 with an overhaul of the tracking system, designed to increase the number of films we track on a weekly basis as well as to enhance the accuracy of the charts. In this article, I'll dig a little into how our tracking works, and what's new with the overhaul.


Analysis: The Most Popular Character Names in Movies

December 6, 2012

Leonardo DiCaprio plays Jack Dawson and Kate Winslet plays Rose DeWitt Bukater in Titanic, from Paramount Pictures and Twentieth Century Fox.

Anyone who's ever written fiction will know the challenge of finding a good name for a character. Many articles have been written and hours spent on the subject over the years, and the challenge always remains: how to come up with a name that captures the character without distracting the audience with something too unusual.

I thought it might be interesting to look at our database, which contains over 80,000 acting credits, to see what the most common character names are. The results show not only some of the most common first names, but also the bit parts that show up again and again and again. They also reveal that movie writers generally stick to the rule of never having a character's name end with the letter S -- there's only a single instance in the top 100.

See below the fold for the list...


Live Blogging Election Night 2012

November 6, 2012

I'm live blogging election night results as they come in and offering analysis on how the evening is going for each candidate.

12.25pm ET/9.45pm PT There are still a huge number of votes to count in many states, so it's too early to get a complete picture of why the election was called much earlier than I predicted. But among the states with 90% or more of the votes counted, it looks as though the winner (regardless of whether it's Obama or Romney) has outperformed the polls.

For example, Romney is currently ahead by 14% in South Carolina, versus a 13% margin predicted by 538, 34% in Oklahoma versus 32%, 20% in North Dakota versus 15%, 42% in Wyoming versus 37%, and 11% in Indiana versus 9% predicted. Meanwhile, Obama is up by 17% in Illinois versus a predicted 20%, 18% in New Jersey versus 12%, and 6% versus 6% in Pennsylvania. So, on average, Mitt Romney is up by 3% in the states that he has won, while the president-elect, Barack Obama is up by 1% on average in the states he has won. (Note that this is based on a small sample... I'll dig deeper tomorrow.)

With that said, it also looks as though the networks called the races considerably earlier than in previous years. CNN was among the last to call many of the races, but was still quicker than the model predicted. That actually continues something of a trend: 2008 was generally called earlier than 2004, although I suspected at the time that that was because the race wasn't quite as close. Maybe there are other factors at play (like better analysis by the networks, and faster counting by the states).

As I say, I'll take a closer look at all of these things tomorrow and over the next few days. For now, much earlier than I was expecting, I'll be signing off the evening.


Analysis: Election Night Prediction

November 1, 2012

In a break from our usual programming, here is my election night prediction for 2012.

Rather than predicting the result in each state, my prediction focuses on something slightly different: when each state will be called by CNN on election night. This is useful information, I think, for political junkies who are curious if and when they'll feel comfortable enough with the results to go to bed on Tuesday (or the early hours of Wednesday!). Since we're in for a close election, it also might tell us something about how likely it is we'll end election day without a clear winner, and if that will set us up for a long legal battle over who will emerge triumphant.

Click the video below to see the presentation, and see the full article below the fold for links to download the spreadsheets on which model is based.


Analysis: Is There an Ideal Production Budget?

August 30, 2012

A common area of debate for independent film-makers revolves around the question of the "ideal" production budget. Depending on who you talk to, and when, you'll hear that it's impossible to make money in the industry with a film budgeted at under $2 million, or over $10 million, or less than $20 million (or some other number). Producers who attend panels at conferences and film festivals often come back to me afterwards and ask if their $8 million project is doomed because a speaker declared that "no-one in their right mind would make an independent film for more than $5 million," or something similar.

This debate prompts a question: Is there an ideal budget for a feature film -- some budget level that will produce greater-than-expected returns for the film-maker?


Analysis: Notes and Feedback

July 25, 2012

Thanks to everyone who sent feedback on last week's article, "Are We Entering the Age of the Super-Blockbuster?". In this week's notes and feedback column, I share some of the best comments and suggestions, and also note a couple of articles that have popped up online in the last week. While the media and industry seems to be off and running with the "super-blockbuster/uber-hit" idea, our readers point out some ways that we need to do more work to pin down exactly what's going on.


Analysis: Are We Entering the Age of the Super-Blockbuster?

July 19, 2012

Christian Bale as Bruce Wayne in Warner Bros. Pictures' and Legendary Pictures' action thriller "The Dark Knight Rises," a Warner Bros. Pictures release. TM & © DC Comics.

Steven Zeitchik recently posted an interesting article on the L.A. Times web site that discusses the possibility that we have entered the age of what he calls the "uber-hit ... movies that go beyond modest success to dominate the multiplex, often leaving other contenders far behind."

Statistical analysis can provide us with some insight into whether there really has been a sea change in the industry.


Bruce Nash Bruce Nash is the Founder and President of Nash Information Services, LLC and Publisher of The Numbers. As well as running Nash Information Services, LLC, he provides consulting and analytical services on the movie industry to major financial institutions and media companies, as well as helping independent production companies finance their films. Since 1997, he has developed the company's Movie Industry Model, a sophisticated tool for analyzing the past and future performance of movies, including ancillary revenue through DVD and Blu-ray sales and rentals, TV sales, and foreign revenues.