November 2nd, 2011
While the new releases were terrible on DVD, the Blu-ray sales chart was incredibly active thanks to Pirates of the Caribbean: On Stranger Tides. This film sold 1.71 million units and generated $48.50 million in opening week sales; however, the DVD only release doesn't come out till the 15th of November, so it is not quite fair to compare this result to other concurrent Blu-ray sales. That said, the strategy appears to have worked.
November 1st, 2011
The top of the DVD sales chart was the weakest it's been since August, as Bad Teacher was the number one selling DVD with just 265,000 units sold and $4.71 million in opening week revenue.
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