The Avengers vice-like grip on the top reaches of the box office chart will finally be loosened, according to studio estimates released on Sunday. Men in Black 3 is set for a 3-day haul of about $55 million according to Sony Pictures, which will comfortably give it the crown over Avengers' fourth weekend $37 million. The superhero pic will pass $500 million in the process and set a new record as the fastest film to reach that landmark, ahead of Avatar's 32 days.
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The Avengers remained on top of the international chart for the fourth weekend in a row and that helped it reach fourth place on the all time worldwide chart. Over the weekend it pulled in $59.1 million giving it totals of $726.4 million internationally and $1.18 billion worldwide. To put this into perspective, if the film had earned $700 million worldwide, it would have been considered a smash hit and it would have broken even before the home market. The film was pushed into second place in the U.K. with $4.45 million on 496 screens over the weekend, but it has $71.11 million in that market, making it the film's biggest single intentional market. China is right behind with $69.3 million. It has also topped $50 million in Mexico ($3.27 million on 1,757 screens over the weekend for a total of $53.53 million) and in Brazil ($5.40 million on 915 screens over the weekend for a total of $50.49 million). The film has yet to open in Japan and by the time it does, it will likely have overtaken Harry Potter and the Deathly Hallows, Part II for third place on the all-time chart.
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The same four new releases that charted on the DVD sales chart also charted on the Blu-ray sales chart this week, with just one addition. (And that one addition is actually related to the top film.) Leading the way was Underworld: Awakening, which earned $11.77 million from 590,000 units sold. Its opening week Blu-ray share was 56%, which is becoming commonplace for action films.
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It's not a bad week, for this time of year, with three films that are selling well, and two of those earned reallygood reviews. Unfortunately, I'm still waiting for those screeners. Also, after those three big releases, there's a sharp drop-off in sales strength and we quickly find releases that would be overlooked most weeks. As for the best of the best, both Chronicle and The Grey are contenders for Pick of the Week, but like I said, I don't have the screeners to judge the extras. Therefore, I'm giving that title to Being John Malkovich Criterion Collection Blu-ray.
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There's good news / bad news going forward into May. First the bad news, April was really weak. It was weak compared to the previous month and weak compared to last year. For the first time all year, we had losses for a month on the year-over-year comparison. As for the good news... it could have been worse? Maybe there wasn't good news with regards to April, but there is certainly good news going forward. Every weekend in May has at least one film with the potential to hit $100 million, while there are a couple that could hit $200 million, and one that, pie in the sky, could reach $400 million. That one film is The Avengers, or as it is officially called, Marvel's The Avengers. I guess they don't want people reminded of the 1998 TV adaptation. While there are four films that should reach $100 million, there are only three other films opening wide, maybe two, maybe four. (More sources have Chernobyl Diaries opening wide than in limited release, but it is not a sure thing either way. Meanwhile, the opposite is true for LOL.) Additionally, there are a couple films opening in limited release this month with a real potential to expand wide: The Best Exotic Marigold Hotel and God Bless America. By comparison, last year had no film reach $300 million, but it had five films reach $100 million. If we are going to earn the win this year, we need strength from the top.
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It looks like The Avengers run on top will finally come to an end this weekend with the release of Men in Black 3. It better. If The Avengers earns more during its fourth weekend of release than MiB3 opens with, then the overall box office will be in such serious trouble that I don't even want to talk about it. So the number one film shouldn't be in doubt, but there are still some questions to ask. Will Men in Black 3 live up to the previous two installments in the franchise? I am quite confident it will. However, in order for 2012 to earn the win on the year-over-year comparison, it will need to match The Hangover 2, which opened this weekend last year. I'm not very confident it will do that, to be very generous. Even if it manages the minor miracle needed to reach that level, there's still Kung Fu Panda 2 to deal with and the only other new release, Chernobyl Diaries, won't come anywhere close to that film's debut. It's probably going to be a really bad weekend at the box office.
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Weekend Domestic Box Office Chart for May 25th, 2012
The Avengers was the only film to reach the $10,000 mark on the per theater chart earning an average of $13,096. Elena probably would have earned a spot in the $10,000 club had it not opened on Wednesday. It earned $9,035 in one theater over the weekend, but $13,240 over its five-day opening.
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