The Numbers - Box Office Data, Movie Stars, Idle Speculation
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Friday, January 27, 2012

Daily Chart - Wednesday, January 25

  MovieGross% ChangeTheatersTotal GrossDays
1 (1) Underworld: Awakening $1,539,354 -27.77% 3,078 $31,087,635 6
2 (2) Red Tails $972,227 -24.51% 2,512 $22,387,890 6
3 (3) Contraband $875,350 -23.75% 2,870 $48,979,725 13
See the full daily chart

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Weekend Predictions: Will Grey Skies Clear Up?

There are three important questions that need to be answered this weekend. Can the box office finish the January sweep this weekend? Will Liam Neeson's box office reliability overcome Open Road's inexperience? And shouldn't The Grey be spelled The Gray? That is how it is spelled in America, as opposed to the U.K. Last year the number one film, The Rite, opened with less than $15 million. However, there were a total of five films with more than $10 million over the weekend. This year does look weaker, but it should be close. All it will take is one film to be a surprise hit and 2012 can come out a head for the fourth weekend in a row. More...

Trailers for this weekend's new releases:
- The Grey
- One for the Money
- Rampart
- Man on a Ledge
- The Wicker Tree

Most popular trailers this week:
- Underworld: Awakening
- Red Tails
- Chronicle
- W.E.
- The Avengers

International Box Office: Sherlock on Top, but International Flavor in the top Five

Sherlock Holmes: A Game of Shadows was again the top film on the international box office, even though it fell significantly from last week. It generated an additional $18.3 million on 7,505 screens in 57 markets for totals of $261.3 million internationally and $439.6 million worldwide. Getting to $400 million worldwide is more than enough to show a profit, unless it cost a ridiculous amount for global prints and advertising. There were no major new markets to report on last weekend, but it did add $2.38 million on 422 screens over the weekend in Brazil, giving the film a total of $8.08 million after two. Up next is France this weekend, while it opens in Japan in March. $300 million internationally is pretty much a given, unless it bombs in those two markets, while if it does well, it could reach $500 million worldwide. More...

- The Numbers Weekly World Chart

Blu-ray Sales: Moneyball Earns Greenbacks on Blu-ray

Like it was on the DVD sales chart, there were three new releases to top the Blu-ray sales chart, although they finished in a slightly different order. Moneyball still led the way with 467,000 units / $9.74 million giving it an opening week Blu-ray share of 44%, which is excellent for a drama. More...

- The Numbers' Weekly DVD Sales Chart
- New: The Numbers' Weekly Blu-ray Sales Chart
- Top-Selling DVDs of 2011

DVD and Blu-ray Releases for January 24th, 2012

There are three first run releases of note this week, including an Awards Season player, 50/50; the latest installment in a perennial horror franchise, Paranormal Activity 3; and big budget family film, Real Steel. Of those three, 50/50 is the best and a contender for Pick of the Week. Other contenders include Godzilla: The Criterion Collection on Blu-ray and Wings on Blu-ray. However, I'm going with a late arrival: Moneyball on Blu-ray / DVD Combo Pack. More...

- Home Market Release Schedule

This Week's Video Reviews:
- Wings
- The Whistleblower
- Paranormal Activity 3
- Tales of an Ancient Empire
- Real Steel
- Mannix: Season Six
- Moneyball

2012 Preview: January

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...

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Weekend Predictions: Will Grey Skies Clear Up?

There are three important questions that need to be answered this weekend. Can the box office finish the January sweep this weekend? Will Liam Neeson's box office reliability overcome Open Road's inexperience? And shouldn't The Grey be spelled The Gray? That is how it is spelled in America, as opposed to the U.K. Last year the number one film, The Rite, opened with less than $15 million. However, there were a total of five films with more than $10 million over the weekend. This year does look weaker, but it should be close. All it will take is one film to be a surprise hit and 2012 can come out a head for the fourth weekend in a row. More...

Weekend Top 3

  MovieGross% ChangeTheatersTotal GrossDays
1 (new) Underworld: Awakening $25,306,725   3,078 $25,306,725 3
2 (new) Red Tails $18,782,154   2,512 $18,782,154 3
3 (1) Contraband $12,039,605 -50.56% 2,870 $45,937,525 10
See the complete weekend chart

Per Theater Chart: Pina Dances to the Top

There were only three films this past weekend to reach the $10,000 mark on the per theater average, and none of them were new releases. Pina finally expanded playing in ten theaters, while it climbed to the top of the per theater average with $13,667. It should hit its first major milestone soon. A Separation doubled its theater count and saw its per theater average grow to $12,986. It too should reach its first milestone sooner rather than later. The final member of the $10,000 club was We Need to Talk About Kevin with an average of $10,530 in seven theaters. The best new release of the week was Crazy Horse with $7,963 in its lone theater. However, it was a Wednesday release and if you include its first two days of release, it earned $12,336. If it were a Friday release, it likely would have reached the $10,000 market. More...

Weekend Top 10 By Theater Gross

 MovieGrossTheatersPer TheaterTotal GrossDays
1 Pina $136,668 10 $13,667 $782,131 31
2 Jodaeiye Nader az Simin $168,818 13 $12,986 $541,041 24
3 We need to Talk About Kevin $73,710 7 $10,530 $184,731 45
4 Underworld: Awakening $25,306,725 3,078 $8,222 $25,306,725 3
5 Crazy Horse $7,963 1 $7,963 $12,336 5
6 Red Tails $18,782,154 2,512 $7,477 $18,782,154 3
7 Coriolanus $61,136 9 $6,793 $61,136 3
8 The Pruitt-Igoe Myth $4,721 1 $4,721 $4,721 3
9 The Descendants $2,372,298 560 $4,236 $51,259,658 68
10 Contraband $12,039,605 2,870 $4,195 $45,937,525 10

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IMAX: Deathly Rises, But Not Quite Over the Moon

There were two films making noise on IMAX this weekend: Harry Potter and the Deathly Hallows Part II and Transformers: Dark of the Moon. The former added $9 million over the weekend for a total of $41.6 million worldwide, and it has yet to open in China. Speaking of China, Dark of the Moon debuted there over the weekend and earned $3.7 million on just 31 screens. The film already has $45.5 million worldwide, and it has yet to open in Japan.

Weekend Top 5 IMAX Movies

 MovieGrossTheatersPer TheaterTotal GrossDays
1 Born to be Wild 3D $100,049 45 $2,223 $15,662,227 290
2 Sea Rex 3D: Journey to a Prehistoric World $49,738 8 $6,217 $4,611,172 388
3 Hubble 3D $19,169 20 $958 $30,685,282 675
4 Under the Sea 3-D $18,493 7 $2,642 $30,421,317 1,074
5 Galapagos $18 2 $9 $18,079,775 4,469
See the all time IMAX chart

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