The Numbers - Box Office Data, Movie Stars, Idle Speculation
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Sunday, May 27, 2012

Daily Domestic Box Office Chart for Friday May 25th, 2012

  MovieGross% ChangeTheatersTotal GrossDays
1 (-) Men in Black 3 $18,000,000   4,248   $18,000,000 1
2 (1) Marvel's The Avengers $9,700,000 +118% 3,918   $486,400,000 22
3 (-) Chernobyl Diaries $3,500,000   2,433   $3,500,000 1
See the full daily chart

Weekend Estimates: Men in Black Finally Topples Avengers

The Avengers vice-like grip on the top reaches of the box office chart will finally be loosened, according to studio estimates released on Sunday. Men in Black 3 is set for a 3-day haul of about $55 million according to Sony Pictures, which will comfortably give it the crown over Avengers' fourth weekend $37 million. The superhero pic will pass $500 million in the process and set a new record as the fastest film to reach that landmark, ahead of Avatar's 32 days. More...

- Weekend Estimates



International Box Office: Avengers Crack Top Five All-Time

The Avengers remained on top of the international chart for the fourth weekend in a row and that helped it reach fourth place on the all time worldwide chart. Over the weekend it pulled in $59.1 million giving it totals of $726.4 million internationally and $1.18 billion worldwide. To put this into perspective, if the film had earned $700 million worldwide, it would have been considered a smash hit and it would have broken even before the home market. The film was pushed into second place in the U.K. with $4.45 million on 496 screens over the weekend, but it has $71.11 million in that market, making it the film's biggest single intentional market. China is right behind with $69.3 million. It has also topped $50 million in Mexico ($3.27 million on 1,757 screens over the weekend for a total of $53.53 million) and in Brazil ($5.40 million on 915 screens over the weekend for a total of $50.49 million). The film has yet to open in Japan and by the time it does, it will likely have overtaken Harry Potter and the Deathly Hallows, Part II for third place on the all-time chart. More...

- The Numbers Weekly World Chart

Blu-ray Sales: Underworld Reaches for the Sky

The same four new releases that charted on the DVD sales chart also charted on the Blu-ray sales chart this week, with just one addition. (And that one addition is actually related to the top film.) Leading the way was Underworld: Awakening, which earned $11.77 million from 590,000 units sold. Its opening week Blu-ray share was 56%, which is becoming commonplace for action films. More...

- The Numbers' Weekly DVD Sales Chart
- New: The Numbers' Weekly Blu-ray Sales Chart
- Top-Selling DVDs of 2012

DVD and Blu-ray Releases for May 15th, 2012

It's not a bad week, for this time of year, with three films that are selling well, and two of those earned really good reviews. Unfortunately, I'm still waiting for those screeners. Also, after those three big releases, there's a sharp drop-off in sales strength and we quickly find releases that would be overlooked most weeks. As for the best of the best, both Chronicle and The Grey are contenders for Pick of the Week, but like I said, I don't have the screeners to judge the extras. Therefore, I'm giving that title to Being John Malkovich Criterion Collection Blu-ray. More...

- Home Market Release Schedule

This Week's Video Reviews:
- Goon
- Something's Cooking
- Lexx: Season Two
- The Secret World of Arrietty
- Black Cobra
- Get Over It

2012 Preview: May

There's good news / bad news going forward into May. First the bad news, April was really weak. It was weak compared to the previous month and weak compared to last year. For the first time all year, we had losses for a month on the year-over-year comparison. As for the good news... it could have been worse? Maybe there wasn't good news with regards to April, but there is certainly good news going forward. Every weekend in May has at least one film with the potential to hit $100 million, while there are a couple that could hit $200 million, and one that, pie in the sky, could reach $400 million. That one film is The Avengers, or as it is officially called, Marvel's The Avengers. I guess they don't want people reminded of the 1998 TV adaptation. While there are four films that should reach $100 million, there are only three other films opening wide, maybe two, maybe four. (More sources have Chernobyl Diaries opening wide than in limited release, but it is not a sure thing either way. Meanwhile, the opposite is true for LOL.) Additionally, there are a couple films opening in limited release this month with a real potential to expand wide: The Best Exotic Marigold Hotel and God Bless America. By comparison, last year had no film reach $300 million, but it had five films reach $100 million. If we are going to earn the win this year, we need strength from the top. More...

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Weekend Predictions: Will Men in Black Bring in the Green?

It looks like The Avengers run on top will finally come to an end this weekend with the release of Men in Black 3. It better. If The Avengers earns more during its fourth weekend of release than MiB3 opens with, then the overall box office will be in such serious trouble that I don't even want to talk about it. So the number one film shouldn't be in doubt, but there are still some questions to ask. Will Men in Black 3 live up to the previous two installments in the franchise? I am quite confident it will. However, in order for 2012 to earn the win on the year-over-year comparison, it will need to match The Hangover 2, which opened this weekend last year. I'm not very confident it will do that, to be very generous. Even if it manages the minor miracle needed to reach that level, there's still Kung Fu Panda 2 to deal with and the only other new release, Chernobyl Diaries, won't come anywhere close to that film's debut. It's probably going to be a really bad weekend at the box office. More...

Weekend Domestic Box Office Chart for May 25th, 2012

  MovieGross% ChangeTheatersTotal GrossDays
1 (-) Men in Black 3 $55,000,000   4,248   $55,000,000 3
2 (1) Marvel's The Avengers $36,987,000 -34% 3,918   $513,802,000 24
3 (2) Battleship $10,754,310 -58% 3,702   $44,259,655 10


Per Theater Chart: Nothing Left to Avenge

The Avengers was the only film to reach the $10,000 mark on the per theater chart earning an average of $13,096. Elena probably would have earned a spot in the $10,000 club had it not opened on Wednesday. It earned $9,035 in one theater over the weekend, but $13,240 over its five-day opening. More...

Weekend Top 10 by Average Gross per Theater

 MovieGrossTheatersPer TheaterTotal GrossDays
1 Moonrise Kingdom $520,000 4 $130,000   $520,000 3
2 The Intouchables $101,053 4 $25,263   $101,053 3
3 Men in Black 3 $55,000,000 4,248 $12,947   $55,000,000 3
4 Marvel's The Avengers $36,987,000 3,918 $9,440   $513,802,000 24
5 OC87 $6,000 1 $6,000   $6,000 3
6 The Best Exotic Marigold Hotel $6,350,000 1,233 $5,150   $16,553,496 24
7 Oslo, August 31st $9,250 2 $4,625   $9,250 3
8 Bernie $870,154 194 $4,485   $2,221,960 31
9 Chernobyl Diaries $8,000,000 2,433 $3,288   $8,000,000 3
10 The Dictator $9,600,000 3,014 $3,185   $41,448,000 12

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