Damsels in Distress is a comedy about a trio of beautiful girls as they set out to revolutionize life at a grungy American university - the dynamic leader Violet Wister, principled Rose and sexy Heather. They welcome transfer student Lily into their group which seeks to help severely depressed students with a program of good hygiene and musical dance numbers. The girls become romantically entangled with a series of men - including smooth Charlie, dreamboat Xavier and the mad frat pack of Frank and Thor - who threaten the girls' friendship and sanity...
||April 6th, 2012 (Limited) by Sony Pictures Classics|
||September 25th, 2012 by Sony Pictures Home Entertainment|
||PG-13 for mature thematic content including some sexual material.|
(Rating bulletin 2211, 2/22/2012)
||Fashion, Relationships Gone Wrong, Suicide, Relationship Advice, Depression, College|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Sony Pictures Classics, Westerly Films|
It's the unofficial beginning of the Christmas Shopping Season. Starting the rush this year is The Avengers, which broke records at the box office and will likely do the same on the home market. It is clearly a contender for Pick of the Week, but I'm not sure if the Blu-ray Combo Pack or the 3D Combo Pack is the better deal. The only other contender for Pick of the Week is Bond: 50 on Buy from Amazon. However, it's a double-dip... or triple-dip. I've lost count. In the end, I'm going with The Avengers on 3D Combo Pack. It's only $5 more, so it is worth future-proofing.
Celeste and Jesse Forever opened in four theaters and earned just over $100,000 for an average of $26,946. This suggests a strong potential to expand. Killer Joe did expand going from three to fourteen theaters, but its theater average dipped roughly 8% to $11,647. That's an amazing hold and bodes well for the film's future.
Damsels in Distress topped the per theater chart with an average of $14,647 in four theaters. This suggests some potential to expand, although it is too soon to tell if the film will earn some measure of mainstream success. Bully slipped to second place with an average of $12,292 in six theaters, but it should expand now that it has been given a PG-13 rating. We Have a Pope surprised with an average of $10,456 in three theaters.
It's a pretty big week for limited releases, although due to the holidays, we don't have hard theater counts for most of them. There are a large number of films that are earning some real measure of buzz and / or very positive reviews. Comic-Con Episode IV: A Fan's Hope might have had the best hope at finding an audience, but it is coming out on Video on Demand as well as in theaters. Likewise, The Hunter has an impressive cast and good reviews, but opened Video on Demand previously, and that tends to kill a film's box office chances. Damsels in Distress could be the big hit as well as it does have a few actors, and a director, that have Indie cred.
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