Dear White People (2014)

Theatrical Performance
Domestic Box Office $4,404,154Details
International Box Office $999,617
Worldwide Box Office $5,403,771
Domestic Physical Disc Sales
DVD Sales (estimated) $752,742
Blu-ray Sales (estimated) $71,730
Total $824,472
Further financial details...

Synopsis

The unexpected election of activist Samantha White as head of a traditionally black residence hall sets up a college campus culture war that challenges conventional notions of what it means to be black. While Sam leverages her notoriety as host of the provocative and polarizing radio show “Dear White People” to try to prevent the college from diversifying Armstrong Parker House, outgoing head-of-house Troy Fairbanks, son of the university’s dean, defies his father’s lofty expectations by applying to join the staff of Pastiche, the college’s influential humor magazine. Lionel Higgins, an Afro-sporting sci-fi geek, is recruited by the otherwise all-white student newspaper to go undercover and write about black culture—a subject he knows little about—while the aggressively assimilated Coco Conners tries to use the controversy on campus to carve out a career in reality TV. But no one at Winchester University is prepared for Pastiche’s outrageous, ill-conceived annual Halloween party, with its “unleash your inner Negro” theme throwing oil on an already smoldering fire of resentment and misunderstanding. When the party descends into riotous mayhem, everyone must choose a side.

Metrics

Opening Weekend:$347,959 (7.9% of total gross)
Legs:3.51 (domestic box office/biggest weekend)
Domestic Share:81.5% (domestic box office/worldwide)
Production Budget:$1,250,000 (worldwide box office is 4.3 times production budget)
Theater counts:11 opening theaters/392 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $6,445,747

Movie Details

Domestic Releases: October 17th, 2014 (Limited) by Lionsgate/Roadside Attractions
International Releases: March 27th, 2015 (Wide) (France)
July 10th, 2015 (Wide) (United Kingdom)
Video Release: February 3rd, 2015 by Lionsgate Home Entertainment
MPA Rating: R for language, sexual content and drug use.
(Rating bulletin 2340, 9/17/2014)
Running Time: 108 minutes
Film festival: Sundance Film Festival 2014
Plot point: African Americans, Bigotry, Political, Satire
Social setting: College, Halloween, Radio Industry
Subgenre: Satirical Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Duly Noted, Inc.
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 21 $347,959   11 $31,633   $347,959 1
Oct 24, 2014 16 $1,254,245 +260% 382 $3,283   $1,697,716 2
Oct 31, 2014 18 $743,175 -41% 392 $1,896   $2,841,724 3
Nov 7, 2014 19 $392,421 -47% 177 $2,217   $3,525,622 4
Nov 14, 2014 25 $195,550 -50% 105 $1,862   $3,896,989 5
Nov 21, 2014 32 $102,110 -48% 68 $1,502   $4,068,419 6
Nov 28, 2014 32 $77,157 -24% 46 $1,677   $4,196,321 7
Dec 5, 2014 39 $53,639 -30% 43 $1,247   $4,277,544 8
Dec 12, 2014 43 $23,257 -57% 29 $802   $4,327,802 9
Dec 19, 2014 49 $12,802 -45% 15 $853   $4,355,714 10
Dec 26, 2014 60 $5,351 -58% 7 $764   $4,369,605 11
Jan 2, 2015 67 $4,795 -10% 8 $599   $4,376,622 12
Jan 9, 2015 66 $5,840 +22% 8 $730   $4,384,615 13
Jan 16, 2015 66 $8,467 +45% 8 $1,058   $4,398,736 14
Jan 23, 2015 83 $2,026 -76% 7 $289   $4,404,154 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 14, 2014 - $58,321     105 $555   $3,759,760 29
Nov 15, 2014 - $87,019 +49%   105 $829   $3,846,779 30
Nov 16, 2014 - $50,210 -42%   105 $478   $3,896,989 31

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 22 $443,471   11 $40,316   $443,471 1
Oct 24, 2014 16 $1,655,078 +273% 382 $4,333   $2,098,549 2
Oct 31, 2014 19 $1,034,652 -37% 392 $2,639   $3,133,201 3
Nov 7, 2014 19 $566,046 -45% 178 $3,180   $3,701,439 4
Nov 14, 2014 26 $264,870 -53% 105 $2,523   $3,966,309 5
Nov 21, 2014 34 $152,855 -42% 70 $2,184   $4,119,164 6
Nov 28, 2014 34 $104,741 -31% 46 $2,277   $4,223,905 7
Dec 5, 2014 37 $80,640 -23% 43 $1,875   $4,304,545 8
Dec 12, 2014 46 $38,367 -52% 29 $1,323   $4,342,912 9
Dec 19, 2014 55 $21,342 -44% 16 $1,334   $4,364,254 10
Dec 26, 2014 64 $7,573 -65% 7 $1,082   $4,371,827 11
Jan 2, 2015 72 $6,948 -8% 8 $869   $4,378,775 12
Jan 9, 2015 64 $11,494 +65% 8 $1,437   $4,390,269 13
Jan 16, 2015 68 $11,859 +3% 8 $1,482   $4,402,128 14

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

The unexpected election of activist Samantha White as head of a traditionally black residence hall sets up a college campus culture war that challenges conventional notions of what it means to be black. While Sam leverages her notoriety as host of the provocative and polarizing radio show “Dear White People” to try to prevent the college from diversifying Armstrong Parker House, outgoing head-of-house Troy Fairbanks, son of the university’s dean, defies his father’s lofty expectations by applying to join the staff of Pastiche, the college’s influential humor magazine. Lionel Higgins, an Afro-sporting sci-fi geek, is recruited by the otherwise all-white student newspaper to go undercover and write about black culture—a subject he knows little about—while the aggressively assimilated Coco Conners tries to use the controversy on campus to carve out a career in reality TV. But no one at Winchester University is prepared for Pastiche’s outrageous, ill-conceived annual Halloween party, with its “unleash your inner Negro” theme throwing oil on an already smoldering fire of resentment and misunderstanding. When the party descends into riotous mayhem, everyone must choose a side.

Metrics

Opening Weekend:$347,959 (7.9% of total gross)
Legs:3.51 (domestic box office/biggest weekend)
Domestic Share:81.5% (domestic box office/worldwide)
Production Budget:$1,250,000 (worldwide box office is 4.3 times production budget)
Theater counts:11 opening theaters/392 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $6,445,747

Movie Details

Domestic Releases: October 17th, 2014 (Limited) by Lionsgate/Roadside Attractions
International Releases: March 27th, 2015 (Wide) (France)
July 10th, 2015 (Wide) (United Kingdom)
Video Release: February 3rd, 2015 by Lionsgate Home Entertainment
MPA Rating: R for language, sexual content and drug use.
(Rating bulletin 2340, 9/17/2014)
Running Time: 108 minutes
Film festival: Sundance Film Festival 2014
Plot point: African Americans, Bigotry, Political, Satire
Social setting: College, Halloween, Radio Industry
Subgenre: Satirical Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Duly Noted, Inc.
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 21 $347,959   11 $31,633   $347,959 1
Oct 24, 2014 16 $1,254,245 +260% 382 $3,283   $1,697,716 2
Oct 31, 2014 18 $743,175 -41% 392 $1,896   $2,841,724 3
Nov 7, 2014 19 $392,421 -47% 177 $2,217   $3,525,622 4
Nov 14, 2014 25 $195,550 -50% 105 $1,862   $3,896,989 5
Nov 21, 2014 32 $102,110 -48% 68 $1,502   $4,068,419 6
Nov 28, 2014 32 $77,157 -24% 46 $1,677   $4,196,321 7
Dec 5, 2014 39 $53,639 -30% 43 $1,247   $4,277,544 8
Dec 12, 2014 43 $23,257 -57% 29 $802   $4,327,802 9
Dec 19, 2014 49 $12,802 -45% 15 $853   $4,355,714 10
Dec 26, 2014 60 $5,351 -58% 7 $764   $4,369,605 11
Jan 2, 2015 67 $4,795 -10% 8 $599   $4,376,622 12
Jan 9, 2015 66 $5,840 +22% 8 $730   $4,384,615 13
Jan 16, 2015 66 $8,467 +45% 8 $1,058   $4,398,736 14
Jan 23, 2015 83 $2,026 -76% 7 $289   $4,404,154 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 14, 2014 - $58,321     105 $555   $3,759,760 29
Nov 15, 2014 - $87,019 +49%   105 $829   $3,846,779 30
Nov 16, 2014 - $50,210 -42%   105 $478   $3,896,989 31

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 22 $443,471   11 $40,316   $443,471 1
Oct 24, 2014 16 $1,655,078 +273% 382 $4,333   $2,098,549 2
Oct 31, 2014 19 $1,034,652 -37% 392 $2,639   $3,133,201 3
Nov 7, 2014 19 $566,046 -45% 178 $3,180   $3,701,439 4
Nov 14, 2014 26 $264,870 -53% 105 $2,523   $3,966,309 5
Nov 21, 2014 34 $152,855 -42% 70 $2,184   $4,119,164 6
Nov 28, 2014 34 $104,741 -31% 46 $2,277   $4,223,905 7
Dec 5, 2014 37 $80,640 -23% 43 $1,875   $4,304,545 8
Dec 12, 2014 46 $38,367 -52% 29 $1,323   $4,342,912 9
Dec 19, 2014 55 $21,342 -44% 16 $1,334   $4,364,254 10
Dec 26, 2014 64 $7,573 -65% 7 $1,082   $4,371,827 11
Jan 2, 2015 72 $6,948 -8% 8 $869   $4,378,775 12
Jan 9, 2015 64 $11,494 +65% 8 $1,437   $4,390,269 13
Jan 16, 2015 68 $11,859 +3% 8 $1,482   $4,402,128 14

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.