Dear White People (2014)

Dear White People poster
Theatrical Performance
Domestic Box Office $4,404,154Details
International Box Office $999,617Details
Worldwide Box Office $5,403,771
Home Market Performance
Est. Domestic DVD Sales $747,798 Details
Est. Domestic Blu-ray Sales $69,722 Details
Total Est. Domestic Video Sales $817,520
Further financial details...

Synopsis

The unexpected election of activist Samantha White as head of a traditionally black residence hall sets up a college campus culture war that challenges conventional notions of what it means to be black. While Sam leverages her notoriety as host of the provocative and polarizing radio show “Dear White People” to try to prevent the college from diversifying Armstrong Parker House, outgoing head-of-house Troy Fairbanks, son of the university’s dean, defies his father’s lofty expectations by applying to join the staff of Pastiche, the college’s influential humor magazine. Lionel Higgins, an Afro-sporting sci-fi geek, is recruited by the otherwise all-white student newspaper to go undercover and write about black culture—a subject he knows little about—while the aggressively assimilated Coco Conners tries to use the controversy on campus to carve out a career in reality TV. But no one at Winchester University is prepared for Pastiche’s outrageous, ill-conceived annual Halloween party, with its “unleash your inner Negro” theme throwing oil on an already smoldering fire of resentment and misunderstanding. When the party descends into riotous mayhem, everyone must choose a side.

Metrics

Opening Weekend:$347,959 (7.9% of total gross)
Legs:3.51 (domestic box office/biggest weekend)
Domestic Share:81.5% (domestic box office/worldwide)
Production Budget:$1,250,000 (worldwide box office is 4.3 times production budget)
Theater counts:11 opening theaters/392 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $5,809,978

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: October 17th, 2014 (Limited) by Lionsgate/Roadside Attractions
International Releases: March 27th, 2015 (Wide) (France)
July 10th, 2015 (Wide) (United Kingdom)
Video Release: February 3rd, 2015 by Lionsgate Home Entertainment
MPAA Rating: R for language, sexual content and drug use.
(Rating bulletin 2340, 9/17/2014)
Running Time: 108 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: College, Bigotry, Radio Industry, Political, African Americans, Halloween, Sundance Film Festival 2014, Satire, Satirical Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Duly Noted, Inc.
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Top 2014 Theater Average 22 $31,633 Oct 17, 2014 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 21 $347,959   11 $31,633   $347,959 1
Oct 24, 2014 16 $1,254,245 +260% 382 $3,283   $1,697,716 2
Oct 31, 2014 18 $743,175 -41% 392 $1,896   $2,841,724 3
Nov 7, 2014 19 $392,421 -47% 177 $2,217   $3,525,622 4
Nov 14, 2014 25 $195,550 -50% 105 $1,862   $3,896,989 5
Nov 21, 2014 32 $102,110 -48% 68 $1,502   $4,068,419 6
Nov 28, 2014 32 $77,157 -24% 46 $1,677   $4,196,321 7
Dec 5, 2014 39 $53,639 -30% 43 $1,247   $4,277,544 8
Dec 12, 2014 43 $23,257 -57% 29 $802   $4,327,802 9
Dec 19, 2014 49 $12,802 -45% 15 $853   $4,355,714 10
Dec 26, 2014 60 $5,351 -58% 7 $764   $4,369,605 11
Jan 2, 2015 67 $4,795 -10% 8 $599   $4,376,622 12
Jan 9, 2015 66 $5,840 +22% 8 $730   $4,384,615 13
Jan 16, 2015 66 $8,467 +45% 8 $1,058   $4,398,736 14
Jan 23, 2015 83 $2,026 -76% 7 $289   $4,404,154 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 14, 2014 - $58,321     105 $555   $3,759,760 29
Nov 15, 2014 - $87,019 +49%   105 $829   $3,846,779 30
Nov 16, 2014 - $50,210 -42%   105 $478   $3,896,989 31

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 22 $443,471   11 $40,316   $443,471 1
Oct 24, 2014 16 $1,655,078 +273% 382 $4,333   $2,098,549 2
Oct 31, 2014 19 $1,034,652 -37% 392 $2,639   $3,133,201 3
Nov 7, 2014 19 $566,046 -45% 178 $3,180   $3,701,439 4
Nov 14, 2014 26 $264,870 -53% 105 $2,523   $3,966,309 5
Nov 21, 2014 34 $152,855 -42% 70 $2,184   $4,119,164 6
Nov 28, 2014 34 $104,741 -31% 46 $2,277   $4,223,905 7
Dec 5, 2014 37 $80,640 -23% 43 $1,875   $4,304,545 8
Dec 12, 2014 46 $38,367 -52% 29 $1,323   $4,342,912 9
Dec 19, 2014 55 $21,342 -44% 16 $1,334   $4,364,254 10
Dec 26, 2014 64 $7,573 -65% 7 $1,082   $4,371,827 11
Jan 2, 2015 72 $6,948 -8% 8 $869   $4,378,775 12
Jan 9, 2015 64 $11,494 +65% 8 $1,437   $4,390,269 13
Jan 16, 2015 68 $11,859 +3% 8 $1,482   $4,402,128 14

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
France 3/27/2015 $214,796 0 0 0 $214,796 8/21/2018
United Kingdom 7/10/2015 $0 0 17 22 $78,354 8/25/2015
 
Rest of World $706,467
 
International Total$999,617 8/21/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Tyler James Williams    Lionel Higgins
Tessa Thompson    Sam White
Teyonah Parris    Colandrea "Coco" Conners
Brandon P. Bell    Troy Fairbanks

Supporting Cast

Kyle Gallner    Kurt Fletcher
Malcolm Barrett    Helmut West
Dennis Haysbert    Dean Fairbanks
Brittany Curran    Sofia Fletcher
Marque Richardson    Reggie
Brandon Alter    George

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Justin Simien    Director
Justin Simien    Screenwriter
Justin Simien    Producer
Effie T. Brown    Producer
Julia Lebedev    Producer
Angel Lopez    Producer
Mel Jones    Producer
Ann Le    Producer
Lena Waithe    Producer
Leonid Lebedev    Executive Producer
Stephanie Allain    Executive Producer
Kim Coleman    Casting Director
Topher Osborn    Director of Photography
Bruton Jones    Production Designer
Phillip J. Bartell    Editor
Kathryn Bostic    Composer

2014 - Awards Season: Independent Spirit Awards - Winners

February 22nd, 2015

Birdman poster

The Independent Spirit Awards winners were announced last night and there were few surprises. Birdman led the way with 3 wins, but it wasn't the only film to come away with more than one award.

More...

DVD and Blu-ray Releases for February 3rd, 2015

February 2nd, 2015

It is a slow week on the home market, and will remain a slow week until the winter blockbusters start coming out. According to Amazon.com, this week the biggest release is John Wick. Granted, the Blu-ray Combo Pack is Pick of the Week material, but the film only made $43 million at the box office, so it likely won't sell a lot on the home market. The other two contenders for Pick of the Week are The Overnighters on DVD or Blu-ray and Dear White People - Buy from Amazon: DVD or Blu-ray. Are three are worth picking up. The Overnighters is arguably the best, but I love the Film Noir style in John Wick, so I'm awarding that one the Pick of the Week. More...

2014 - Awards Season: Independent Spirit Awards - Nominations

December 6th, 2014

Birdman poster

The Independent Spirit Awards nominations were announced last week and I'm getting to them a little late, because I needed to organize the whole Awards Season stories. Firstly, I've decided to use the year the movies were released not the year the awards are handed out, unlike what we did last year. This means both will have 2014 as the year. Not ideal, but it is better to fix the mistake now than carry on making it. Secondly, the headlines are just going to be the name of the Awards and either nominations or winners. This will make it easier for readers to find later on. As for the Independent Spirit Awards nominations, Birdman led the way with 6 nods, while Boyhood, Nightcrawler, and Selma were right behind with 5 each.

More...

Per Theater Chart: Everything Above All Others

November 12th, 2014

The Theory of Everything poster

There were four films in the $10,000 club, including The Theory of Everything, which led the way with an average of $41,753 in five theaters. This is high enough to make some measure of mainstream success nearly inevitable. Up next were a pair of wide releases. Big Hero 6 earned an average of $14,947, while Interstellar was right behind with an average of $13,342. The final film in the $10,000 club was National Gallery, which earned $10,049 in one theater over the weekend for a total opening of $13,165.

More...

Per Theater Chart: Birdman has the Skies to Himself

November 5th, 2014

Birdman poster

For the third weekend in a row, Birdman led the per theater chart. In fact, this week it was the only one in the $10,000 club earning an average of $10,348 in 231 screens. At this point, the film has already earned some measure of mainstream success, while it still has room to grow. More...

Per Theater Chart: Birdman Still Soars

October 28th, 2014

Birdman poster

Despite growing its theater count to 50, Birdman was able to remain in top spot on the per theater chart with a powerful average of $27,593. Next up was CitizenFour, which was really close behind with an average of $25,264 in five theaters. This is excellent for a documentary, but as a documentary, it's chances of expanding significantly are limited. Laggies will likely expand somewhat after opening with an average of $14,828, also in five theaters. It has a much more mainstream appeal, so it if does expand, it could do well. Then again, this is never an easy strategy and I'm sure the studio will be happy with a strong home market run. Force Majeure was the final film in the $10,000 club with an average of $11,655 in two theaters. More...

Per Theater Chart: Bird is the Word, and that Word is Awards Season

October 21st, 2014

Birdman poster

Birdman debuted in first place on the Per Theater Chart with an amazing average of $106,099. This is the best per theater average since The Grand Budapest Hotel opened with just over $200,000 for its per theater average. It wasn't the only film in the $10,000 club, as Dear White People opened with an average of $31,633 in eleven theaters. The Tale of Princess Kaguya was surprisingly strong during its opening weekend earning an average of $18,305 in three theaters. God the Father earned $15,037 in one theater. The final film in the $10,000 club was Listen Up Philip, which earned an average of $11,642 in two theaters. Diplomacy might have made it in the $10,000 club if it opened on Friday. However, it opened on Wednesday earning $8,518 in one theater over the weekend for a total opening of $12,750. More...

Weekend Estimates: Fury an Unspectacular First

October 19th, 2014

Fury poster

Fury will top the box office chart this weekend with a solid, but unspectacular, $23.5 million, according to Sony’s Sunday morning estimate. Pre-weekend projections had the film closer to $30 million, and with an $80 million price tag, and Brad Pitt starring, the film is really underperforming at this point. By way of comparison, Gone Girl opened with $37.5 million three weeks ago. Fury will need really good legs, or a really strong performance overseas, to post a profit. More...

Limited Releases: Bird is the Word

October 17th, 2014

Birdman poster

It's an excellent week for limited releases with several films earning overwhelmingly positive reviews. This includes a couple that are also earning really loud buzz. Of these, Birdman is probably going to win the weekend race on the Per Theater Chart, while Dear White People should also be a hit. Diplomacy, Housebound, The Tale of Princess Kaguya, and others also deserve to find audiences, but not all will do so for various reasons (wrong genre, opening in Video on Demand, etc.). More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The unexpected election of activist Samantha White as head of a traditionally black residence hall sets up a college campus culture war that challenges conventional notions of what it means to be black. While Sam leverages her notoriety as host of the provocative and polarizing radio show “Dear White People” to try to prevent the college from diversifying Armstrong Parker House, outgoing head-of-house Troy Fairbanks, son of the university’s dean, defies his father’s lofty expectations by applying to join the staff of Pastiche, the college’s influential humor magazine. Lionel Higgins, an Afro-sporting sci-fi geek, is recruited by the otherwise all-white student newspaper to go undercover and write about black culture—a subject he knows little about—while the aggressively assimilated Coco Conners tries to use the controversy on campus to carve out a career in reality TV. But no one at Winchester University is prepared for Pastiche’s outrageous, ill-conceived annual Halloween party, with its “unleash your inner Negro” theme throwing oil on an already smoldering fire of resentment and misunderstanding. When the party descends into riotous mayhem, everyone must choose a side.

Metrics

Opening Weekend:$347,959 (7.9% of total gross)
Legs:3.51 (domestic box office/biggest weekend)
Domestic Share:81.5% (domestic box office/worldwide)
Production Budget:$1,250,000 (worldwide box office is 4.3 times production budget)
Theater counts:11 opening theaters/392 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $5,809,978

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: October 17th, 2014 (Limited) by Lionsgate/Roadside Attractions
International Releases: March 27th, 2015 (Wide) (France)
July 10th, 2015 (Wide) (United Kingdom)
Video Release: February 3rd, 2015 by Lionsgate Home Entertainment
MPAA Rating: R for language, sexual content and drug use.
(Rating bulletin 2340, 9/17/2014)
Running Time: 108 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: College, Bigotry, Radio Industry, Political, African Americans, Halloween, Sundance Film Festival 2014, Satire, Satirical Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Duly Noted, Inc.
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Top 2014 Theater Average 22 $31,633 Oct 17, 2014 3

Leading Cast

Tyler James Williams    Lionel Higgins
Tessa Thompson    Sam White
Teyonah Parris    Colandrea "Coco" Conners
Brandon P. Bell    Troy Fairbanks

Supporting Cast

Kyle Gallner    Kurt Fletcher
Malcolm Barrett    Helmut West
Dennis Haysbert    Dean Fairbanks
Brittany Curran    Sofia Fletcher
Marque Richardson    Reggie
Brandon Alter    George

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Justin Simien    Director
Justin Simien    Screenwriter
Justin Simien    Producer
Effie T. Brown    Producer
Julia Lebedev    Producer
Angel Lopez    Producer
Mel Jones    Producer
Ann Le    Producer
Lena Waithe    Producer
Leonid Lebedev    Executive Producer
Stephanie Allain    Executive Producer
Kim Coleman    Casting Director
Topher Osborn    Director of Photography
Bruton Jones    Production Designer
Phillip J. Bartell    Editor
Kathryn Bostic    Composer

2014 - Awards Season: Independent Spirit Awards - Winners

February 22nd, 2015

Birdman poster

The Independent Spirit Awards winners were announced last night and there were few surprises. Birdman led the way with 3 wins, but it wasn't the only film to come away with more than one award.

More...

DVD and Blu-ray Releases for February 3rd, 2015

February 2nd, 2015

It is a slow week on the home market, and will remain a slow week until the winter blockbusters start coming out. According to Amazon.com, this week the biggest release is John Wick. Granted, the Blu-ray Combo Pack is Pick of the Week material, but the film only made $43 million at the box office, so it likely won't sell a lot on the home market. The other two contenders for Pick of the Week are The Overnighters on DVD or Blu-ray and Dear White People - Buy from Amazon: DVD or Blu-ray. Are three are worth picking up. The Overnighters is arguably the best, but I love the Film Noir style in John Wick, so I'm awarding that one the Pick of the Week. More...

2014 - Awards Season: Independent Spirit Awards - Nominations

December 6th, 2014

Birdman poster

The Independent Spirit Awards nominations were announced last week and I'm getting to them a little late, because I needed to organize the whole Awards Season stories. Firstly, I've decided to use the year the movies were released not the year the awards are handed out, unlike what we did last year. This means both will have 2014 as the year. Not ideal, but it is better to fix the mistake now than carry on making it. Secondly, the headlines are just going to be the name of the Awards and either nominations or winners. This will make it easier for readers to find later on. As for the Independent Spirit Awards nominations, Birdman led the way with 6 nods, while Boyhood, Nightcrawler, and Selma were right behind with 5 each.

More...

Per Theater Chart: Everything Above All Others

November 12th, 2014

The Theory of Everything poster

There were four films in the $10,000 club, including The Theory of Everything, which led the way with an average of $41,753 in five theaters. This is high enough to make some measure of mainstream success nearly inevitable. Up next were a pair of wide releases. Big Hero 6 earned an average of $14,947, while Interstellar was right behind with an average of $13,342. The final film in the $10,000 club was National Gallery, which earned $10,049 in one theater over the weekend for a total opening of $13,165.

More...

Per Theater Chart: Birdman has the Skies to Himself

November 5th, 2014

Birdman poster

For the third weekend in a row, Birdman led the per theater chart. In fact, this week it was the only one in the $10,000 club earning an average of $10,348 in 231 screens. At this point, the film has already earned some measure of mainstream success, while it still has room to grow. More...

Per Theater Chart: Birdman Still Soars

October 28th, 2014

Birdman poster

Despite growing its theater count to 50, Birdman was able to remain in top spot on the per theater chart with a powerful average of $27,593. Next up was CitizenFour, which was really close behind with an average of $25,264 in five theaters. This is excellent for a documentary, but as a documentary, it's chances of expanding significantly are limited. Laggies will likely expand somewhat after opening with an average of $14,828, also in five theaters. It has a much more mainstream appeal, so it if does expand, it could do well. Then again, this is never an easy strategy and I'm sure the studio will be happy with a strong home market run. Force Majeure was the final film in the $10,000 club with an average of $11,655 in two theaters. More...

Per Theater Chart: Bird is the Word, and that Word is Awards Season

October 21st, 2014

Birdman poster

Birdman debuted in first place on the Per Theater Chart with an amazing average of $106,099. This is the best per theater average since The Grand Budapest Hotel opened with just over $200,000 for its per theater average. It wasn't the only film in the $10,000 club, as Dear White People opened with an average of $31,633 in eleven theaters. The Tale of Princess Kaguya was surprisingly strong during its opening weekend earning an average of $18,305 in three theaters. God the Father earned $15,037 in one theater. The final film in the $10,000 club was Listen Up Philip, which earned an average of $11,642 in two theaters. Diplomacy might have made it in the $10,000 club if it opened on Friday. However, it opened on Wednesday earning $8,518 in one theater over the weekend for a total opening of $12,750. More...

Weekend Estimates: Fury an Unspectacular First

October 19th, 2014

Fury poster

Fury will top the box office chart this weekend with a solid, but unspectacular, $23.5 million, according to Sony’s Sunday morning estimate. Pre-weekend projections had the film closer to $30 million, and with an $80 million price tag, and Brad Pitt starring, the film is really underperforming at this point. By way of comparison, Gone Girl opened with $37.5 million three weeks ago. Fury will need really good legs, or a really strong performance overseas, to post a profit. More...

Limited Releases: Bird is the Word

October 17th, 2014

Birdman poster

It's an excellent week for limited releases with several films earning overwhelmingly positive reviews. This includes a couple that are also earning really loud buzz. Of these, Birdman is probably going to win the weekend race on the Per Theater Chart, while Dear White People should also be a hit. Diplomacy, Housebound, The Tale of Princess Kaguya, and others also deserve to find audiences, but not all will do so for various reasons (wrong genre, opening in Video on Demand, etc.). More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 21 $347,959   11 $31,633   $347,959 1
Oct 24, 2014 16 $1,254,245 +260% 382 $3,283   $1,697,716 2
Oct 31, 2014 18 $743,175 -41% 392 $1,896   $2,841,724 3
Nov 7, 2014 19 $392,421 -47% 177 $2,217   $3,525,622 4
Nov 14, 2014 25 $195,550 -50% 105 $1,862   $3,896,989 5
Nov 21, 2014 32 $102,110 -48% 68 $1,502   $4,068,419 6
Nov 28, 2014 32 $77,157 -24% 46 $1,677   $4,196,321 7
Dec 5, 2014 39 $53,639 -30% 43 $1,247   $4,277,544 8
Dec 12, 2014 43 $23,257 -57% 29 $802   $4,327,802 9
Dec 19, 2014 49 $12,802 -45% 15 $853   $4,355,714 10
Dec 26, 2014 60 $5,351 -58% 7 $764   $4,369,605 11
Jan 2, 2015 67 $4,795 -10% 8 $599   $4,376,622 12
Jan 9, 2015 66 $5,840 +22% 8 $730   $4,384,615 13
Jan 16, 2015 66 $8,467 +45% 8 $1,058   $4,398,736 14
Jan 23, 2015 83 $2,026 -76% 7 $289   $4,404,154 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 14, 2014 - $58,321     105 $555   $3,759,760 29
Nov 15, 2014 - $87,019 +49%   105 $829   $3,846,779 30
Nov 16, 2014 - $50,210 -42%   105 $478   $3,896,989 31

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 17, 2014 22 $443,471   11 $40,316   $443,471 1
Oct 24, 2014 16 $1,655,078 +273% 382 $4,333   $2,098,549 2
Oct 31, 2014 19 $1,034,652 -37% 392 $2,639   $3,133,201 3
Nov 7, 2014 19 $566,046 -45% 178 $3,180   $3,701,439 4
Nov 14, 2014 26 $264,870 -53% 105 $2,523   $3,966,309 5
Nov 21, 2014 34 $152,855 -42% 70 $2,184   $4,119,164 6
Nov 28, 2014 34 $104,741 -31% 46 $2,277   $4,223,905 7
Dec 5, 2014 37 $80,640 -23% 43 $1,875   $4,304,545 8
Dec 12, 2014 46 $38,367 -52% 29 $1,323   $4,342,912 9
Dec 19, 2014 55 $21,342 -44% 16 $1,334   $4,364,254 10
Dec 26, 2014 64 $7,573 -65% 7 $1,082   $4,371,827 11
Jan 2, 2015 72 $6,948 -8% 8 $869   $4,378,775 12
Jan 9, 2015 64 $11,494 +65% 8 $1,437   $4,390,269 13
Jan 16, 2015 68 $11,859 +3% 8 $1,482   $4,402,128 14

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
France 3/27/2015 $214,796 0 0 0 $214,796 8/21/2018
United Kingdom 7/10/2015 $0 0 17 22 $78,354 8/25/2015
 
Rest of World $706,467
 
International Total$999,617 8/21/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.