June 25th, 2011
While True Grit opening in first place on the Blu-ray sales chart this week was no surprise, its dominance was. During its first week of release it sold 737,000 units and generated $13.41 million in sales, which is close to half the total Blu-ray market. Compared to DVD, Blu-rays represented 42% of total units and 46% of revenue. Normally Westerns tend to skew a little older when it comes to age demographics, so I was expecting a slightly weaker than average Blu-ray ratio, closer to 30% than 40%.
June 21st, 2011
There were seven new releases on this week's DVD Sales Chart, and six of those reached the top ten. Leading the way was True Grit with 1.02 million units / $15.91 million during its opening week on the home market. It is already in 30th place for 2011 and should quickly climb much further up.
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