January 9th, 2013
There were quite a few new releases to chart on the November 18th edition of the Blu-ray sales chart. In fact, there were five in the top ten. Leading the way was Brave with 1.16 million units and $23.97 million. Its opening week Blu-ray share was 35%, which is lower than expected. Granted, it is a kids movie, but it is a 3D animated kids movie.
October 4th, 2012
There are a large number of limited releases on this week's list, but very few have a serious shot at box office success. There are several films with casts with strong name recognition that were earning pre-release buzz, Butter, The Oranges, and The Paperboy, but none of them are earning strong enough reviews to suggest they will thrive in limited release. Fat Kid Rules the World might be the film with the best chance at mainstream success on this week's list, while Escape Fire might do well for a documentary.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.