December 7th, 2012
There were not many new releases to reach the top ten of the Blu-ray sales chart this week, or even the top thirty. However, we did have a new number one as The Campaign earned first place with 196,000 units sold and $4.17 million in revenue. This is not a good start, but at least its opening week Blu-ray share was strong for a comedy at 38%.
October 30th, 2012
It's not a great week on the home market. The best first run release is The Campaign, but while the movie is good, the DVD and the Blu-ray Combo Pack don't have enough extras. There are a few limited releases that piqued my interested as far as Pick of the Week was concerned. Safety Not Guaranteed on DVD or Blu-ray, Ruby Sparks on DVD or Blu-ray, and Polisse on DVD were all contenders. However, in the end I went with Alfred Hitchcock: The Masterpiece Collection. The Blu-ray box set is awesome.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.