June 5th, 2012
While summer is usually the slowest time of the year on the home market, this week is fantastic with a lot of prime releases, including first-run, TV on DVD releases, classics and limited releases. Unfortunately, the largest single category is, "Screener is Late". You will see that phrase countless times on this list. (Perhaps it's because last week was a short week due to Memorial Day.) It is especially hard to select a Pick of the Week, because I don't like handing out that title when the screener is late. There are a few likely candidates, including Burn Notice: The Complete Fifth Season, Yellow Submarine on Blu-ray, but I went with Tomboy on DVD.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.