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Max Steel (2016)

Max Steel
Theatrical Performance
Domestic Box Office $3,818,664Details
International Box Office $633,671Details
Worldwide Box Office $4,452,335
Home Market Performance
Est. Domestic DVD Sales $1,141,583 Details
Est. Domestic Blu-ray Sales $814,248 Details
Total Est. Domestic Video Sales $1,955,831
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


16-year old Max McGrath has just moved to a new town—and is desperately trying to fit in—when he discovers his body can generate the universe’s most powerful energy. Unbeknown to Max, a slightly rebellious and hilarious techno-organic extraterrestrial named Steel has been keeping an eye on him, hungry for his super-human energy. When they finally meet, they discover that together they form Max Steel, a superhero possessing powerful strength beyond anything in our world. These two unlikely friends soon find themselves hunted by sinister forces who want to control Max’s powers, as well as an unstoppable enemy from another galaxy.


Latest Ranking on Cumulative Box Office Lists

All Time Domestic Box Office (Rank 6,201-6,300) 6,267 $3,818,664
All Time International Box Office (Rank 6,601-6,700) 6,686 $633,671
All Time Worldwide Box Office (Rank 7,801-7,900) 7,879 $4,452,335

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.

Movie Details

Domestic Releases: October 14th, 2016 (Wide) by Open Road
International Releases: October 28th, 2016 (Wide) (Russia (CIS))
November 1st, 2016 (Wide) (China)
November 11th, 2016 (Wide) (Slovenia)
March 3rd, 2017 (Wide) (Portugal)
April 21st, 2017 (Wide) (Turkey)
... Show all releases
Video Release: January 3rd, 2017 by Universal Home Entertainment
MPAA Rating: PG-13 for some sci-fi action violence.
(Rating bulletin 2442 (Cert #49580), 9/14/2016)
Running Time: 91 minutes
Comparisons: vs. G.I. Joe: Retaliation
Create your own comparison chart…
Keywords: Friendly Alien on Earth, Origin Story, Single Parent, Father's Footsteps, Development Hell
Source:Based on Toy
Production Method:Live Action
Creative Type:Science Fiction
Production Companies: Paramount Pictures, Dolphins Films, Mattel Entertainment, Ingenious Media
Production Countries: United States


   Max McGrath
Maria Bello    Molly McGrath
Ana Villafane    Sofia Martinez
Josh Brener    Steel
Andy Garcia    Dr. Miles Edwards
Mike Doyle    Jim McGrath
Phillip Devona    Harkins
Billy Slaughter    Murphy
Al Mitchell    Dr. Smith
Lawrence Kao    Dr. Lee
Clayton Frey    Punk
Megan Hayes    Stalled Car Woman
Jahnee Wallace    Student/Thirsty Kid
Avis-Marie Barnes    Mrs. Bernardo
Brandon Larracuente    Kid
Elizabeth Ludlow    Agent Ryan
Will Milvid    Freshman
Adam Poole    Scientist #1
Tim Greene    NTEK Special Agent
Rochelle Aycoth    Pedestrian
Mary Christina Brown    NTEK Agent
Noah Clevenger    Bully
Emily Grealish    Popular Girl
Megan Grealish    Student
Richard Wes Howren    NTEK Agent
Julionne Johnson    Student
Nachele Johnson    Student
Brett Kelley    NTEK Agent
Kyle Martinez    Student/Skater
Payton McAdams    Student
Kaitlyn McCarthy    Popular Girl
Amijah McEachern    Student
Brigham McNeely    Special Agent
Michael Mercaldi    NTEK Agent
Briana Morell    Student
Gabrielle Morell    Student
Niyi Oni    NTEK Agent

Production and Technical Credits

Screenwriter    Christopher L. Yost
Producer    Bill O'Dowd
Producer    Julia Pistor
Executive Producer    Doug Wadleigh
Executive Producer    Charlie Cohen
Executive Producer    Emerson McLean Davis
Executive Producer    David Voss
Production Designer    William Hunter
Production Designer    Jeff L. Anderson
Editor    Michael Louis Hill
Composer    Nathan Lanier
Director of Photography    Brett Pawlak
Costume Designer    Allison Leach
Set Designer    Andrea Onorato
Sound Designer    Bob Kellough
Sound Designer    James Fonnyadt
Sound Designer    Kris Fenske
Sound Mixer    Carl Rudisill
Re-recording Mixer    Chris David
Animation    Victor Perez
Animation    Caroline Labrie
Co-Producer    David Grace
Co-Producer    Sarah Landman
Line Producer    David Grace
Unit Production Manager    David Grace
Visual Effects Supervisor    Allan Magled
Visual Effects Supervisor    Chris Wells
Visual Effects Supervisor    Keith Sellers
Visual Effects Supervisor    Sarah Swick
Supervising Sound Editor    Eric Offin
Co-Executive Producer    Javier Riera
Associate Producer    Kristopher Fogel
Associate Producer    Megan Ellstrom
Stunt Coordinator    Larnell Stovall
Post-Production Supervisor    Larry Ferguson
Casting Director    Manny Arca
Sound Effects Editor    Nicholas Cochran
Casting Director    Rich Delia
Art Director    Richard Bloom
First Assistant Director    Todd Hilyard
Second Assistant Director    Richard White
Make up    Sandra Orsolyak-Allen
Make up    Joan Shay
Make up    Teresa Vest
Special Effects Coordinator    William Purcell

Home Market Releases for January 10th, 2017

January 9th, 2017

His Girl Friday

There’s a lull in the quality and quantity of releases on the home market, one that will continue until the holiday releases start coming out. That’s not to say there are no releases worth picking up. Under the Shadow is an amazing horror film and the DVD is a Contender for Pick of the Week. However, the winner of that honor is The Criterion Collection release for His Girl Friday oni Blu-ray. More...

Home Market Releases for January 3rd, 2017

January 2nd, 2017


The first Tuesday of the year is deceptively busy. There are a ton of romantic films being re-released on DVD, and a few on Blu-ray that I mention below, with Fandango money for Fifty Shades Darker. Most cost between $8 and $10, so if you really wanted one of these movies and were planning on buying tickets for Fifty Shades Darker, then it is a bargain. However, most of the movies that are part of this deal are not good. Strip those out of the mix and the week is really slow. The best of the week is Denial on Blu-ray, while Best and Most Beautiful Things on DVD and The Librarians: Season Two on DVD are also worth grabbing. More...

Weekend Wrap-up: Madea Treats Herself to $28.50 Million

October 25th, 2016

Tyler Perry’s Boo! A Madea Halloween

2016 finally has a real reason to celebrate this weekend. Not every film topped expectations, but the top did enough to overcome any weakness at the bottom. The biggest hit of the week was Tyler Perry’s Boo! A Madea Halloween, which beat expectations with $28.50 million. Jack Reacher: Never Go Back had to settle for second place with $22.87 million, which is still better than most were predicting. Ouija: Origin of Evil did well for a movie that cost just $9 million to make, but the less said about the other two new releases, the better. Overall, the box office rose 26% from last week, reaching $124 million. More importantly, the box office was 18% higher than the same weekend last year. Year-to-date, 2016 extended its lead over 2015 at $8.93 billion to $8.53 billion. Having a $400 million cushion this late in the year is good news, even with The Force Awakens looming in the future. More...

Weekend Wrap-Up: Accountant Wins with $24.71 million, but 2016 Goes Further in Debt

October 18th, 2016

The Accountant

The weekend box office was not good. The Accountant did beat expectations with $24.71 million, but the other wide releases missed expectations. As a result, the box office fell 6% from last weekend to $97 million. The weekend box office should never be below $100 million, outside of a few dead zones during the year. We’ve been below that mark too frequently this year. Worse still, this is 18% lower than the same weekend last year. Year-to-date, 2016 still has a substantial lead over 2015 at $8.78 billion to $8.43 billion. However, we are nearing the $325 million mark where we have reason to panic. Remember, The Force Awakens earned $650 million during 2015 and Rogue One is only expected to earn half that much this year. We need to maintain a lead that large, or else 2016 will likely lose in the year-over-year comparison in the end. More...

Weekend Estimates: The Accountant Pencils in $24.71 Million Weekend

October 16th, 2016

The Accountant

As expected, The Accountant will be the comfortable winner at the box office this weekend, with Warner Bros. projecting a $24.71 million debut for the thriller. That’s almost identical to the opening enjoyed by The Girl on the Train last weekend, and about average for Ben Affleck. His previous Fall outings all opened in somewhat the same vicinity: Gone Girl hit $37.5 million on opening weekend in 2014; Argo posted $19.5 million in 2012, ahead of a very fruitful box office run and eventual Best Picture award; The Town started out with $23.8 million in 2010. More...

Thursday Night Previews: Accountant's $1.35 million Adds Up

October 14th, 2016

Kevin Hart: What Now?

The Accountant got off to a healthy start with $1.35 million during Thursday night previews. This is more than both The Girl on the Train and Gone Girl managed. On the other hand, the film’s demographics are more male-dominated than those two films, and men are more likely to rush out to see a movie as early as possible. Its reviews have climbed up to 50% positive, so that won’t hurt its legs. We predicted $19 million and I’m fairly confident in that number. In fact, that might be on the low end of expectations going forward. More...

Weekend Predictions: Can Accountant be Counted On?

October 13th, 2016

The Accountant

Three wide releases are coming out this week, which is one more than expected. The Accountant is clearly the biggest of the three, but its reviews are falling into the danger zone. Kevin Hart: What Now? is hoping to be the biggest stand-up comedy movie since Eddie Murphy’s Raw. Finally there’s Max Steel, which I didn’t think was going to open truly wide. Then again, its theater count is 2,034, so it is opening barely wide. This weekend last year, Goosebumps led the way with $23.62 million. I really thought The Accountant would top that, but I no longer think that will be likely. Worse still, there were five films that earned more than $10 million last year, but there will only be three of them this week. 2016’s slump will continue. More...

2016 Preview: October

October 1st, 2016

The Girl on the Train

September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result. More...

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2016/10/14 11 $2,182,216   2,034 $1,073   $2,182,216 1
2016/10/21 17 $680,104 -69% 2,034 $334   $3,431,161 2
2016/10/28 34 $121,998 -82% 281 $434   $3,771,397 3

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2016/10/14 11 $637,795   2,034 $314   $637,795 1
2016/10/15 11 $924,803 +45% 2,034 $455   $1,562,598 2
2016/10/16 11 $619,618 -33% 2,034 $305   $2,182,216 3
2016/10/17 11 $148,708 -76% 2,034 $73   $2,330,924 4
2016/10/18 13 $184,398 +24% 2,034 $91   $2,515,322 5
2016/10/19 12 $125,391 -32% 2,034 $62   $2,640,713 6
2016/10/20 11 $110,344 -12% 2,034 $54   $2,751,057 7
2016/10/21 - $164,658 +49% 2,034 $81   $2,915,715 8
2016/10/22 - $299,678 +82% 2,034 $147   $3,215,393 9
2016/10/23 - $215,768 -28% 2,034 $106   $3,431,161 10
2016/10/24 - $56,099 -74% 2,034 $28   $3,487,260 11
2016/10/25 - $62,270 +11% 2,034 $31   $3,549,530 12
2016/10/26 - $50,439 -19% 2,034 $25   $3,599,969 13
2016/10/27 - $49,430 -2% 2,034 $24   $3,649,399 14
2016/10/28 - $25,898 -48% 281 $92   $3,675,297 15
2016/10/29 - $56,199 +117% 281 $200   $3,731,496 16
2016/10/30 - $39,901 -29% 281 $142   $3,771,397 17
2016/10/31 - $14,364 -64% 281 $51   $3,785,761 18
2016/11/01 - $13,359 -7% 281 $48   $3,799,120 19
2016/11/02 - $12,691 -5% 281 $45   $3,811,811 20
2016/11/03 - $6,853 -46% 281 $24   $3,818,664 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2016/10/14 11 $2,751,057   2,034 $1,353   $2,751,057 1
2016/10/21 17 $898,342 -67% 2,034 $442   $3,649,399 2
2016/10/28 32 $169,265 -81% 281 $602   $3,818,664 3

Box Office Summary Per Territory

Territory Release
Box Office
China 11/1/2016 $0 0 0 0 $210,000 11/7/2016
Portugal 3/3/2017 $4,478 15 15 34 $7,520 3/22/2017
Russia (CIS) 10/28/2016 $273,599 615 615 1079 $383,391 11/9/2016
Slovenia 11/11/2016 $1,007 10 10 12 $2,091 12/6/2016
Turkey 4/21/2017 $30,669 101 101 101 $30,669 4/28/2017
International Total$633,671 4/28/2017

International Cumulative Box Office Records

Worldwide Cumulative Box Office Records

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
1/15/20171025,249 25,249$464,582$464,5822
1/22/2017279,888-61% 35,137$185,697$650,2783

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
1/15/2017918,097 18,097$374,606$374,6062

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at